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NEWS
Poland’s richest woman funds private, underground museum in the Swiss Alps
POSTED 11 Jan 2019 . BY Luke Cloherty
The museum was designed by Zurich-based architectural practice Voellmy Schmidlin Architektur who used natural rock formation in the Alps as an architectural theme Credit: Studio Stefano Graziani/Muzeum Susch/Art Stations Foundation CH
A new museum that features five buildings connected by underground passageways through a mountains’ natural rock formations has opened in the Swiss Alps.

The project is the brainchild of Poland’s richest woman, Grażyna Kulczyk, who fully funded its construction. It will showcase pieces from her private collection, kicking off with its first show called A Woman Looking at Men Looking at Women, which runs until 30 June 2019.

The museum is in the historic town of in the town of Susch, which has a population of 200, and is accordingly called Muzeum Susch.

It has 16,000sq ft (1,486sq m) worth of gallery space for rotating and permanent exhibitions and also houses an academic institute that will host lectures on gender and art, called Instituto Susch.

"People here tell me they are excited that the museum is ‘waking up’ Susch and that they look forward to what is to come," Kulczyk told The Art Newspaper in an interview.

"Muzeum Susch aims to attract devoted art lovers who are ready to spend a whole day exploring and learning in-depth about the exhibitions."

The museum was designed by Zurich-based architectural practice Voellmy Schmidlin Architektur – founded by Chasper Schmidlin and Lukas Voellmy. The team used natural rock formation in the Alps as an architectural theme and has left grotto near the museum’s entrance exposed to serve as a backdrop for future site-specific installations.

The project is the brainchild of Poland’s richest woman, Grażyna Kulczyk, who fully funded its construction Credit: Muzeum Susch
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Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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FEATURED SUPPLIER

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CATALOGUE GALLERY
 

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NEWS
Poland’s richest woman funds private, underground museum in the Swiss Alps
POSTED 11 Jan 2019 . BY Luke Cloherty
The museum was designed by Zurich-based architectural practice Voellmy Schmidlin Architektur who used natural rock formation in the Alps as an architectural theme Credit: Studio Stefano Graziani/Muzeum Susch/Art Stations Foundation CH
A new museum that features five buildings connected by underground passageways through a mountains’ natural rock formations has opened in the Swiss Alps.

The project is the brainchild of Poland’s richest woman, Grażyna Kulczyk, who fully funded its construction. It will showcase pieces from her private collection, kicking off with its first show called A Woman Looking at Men Looking at Women, which runs until 30 June 2019.

The museum is in the historic town of in the town of Susch, which has a population of 200, and is accordingly called Muzeum Susch.

It has 16,000sq ft (1,486sq m) worth of gallery space for rotating and permanent exhibitions and also houses an academic institute that will host lectures on gender and art, called Instituto Susch.

"People here tell me they are excited that the museum is ‘waking up’ Susch and that they look forward to what is to come," Kulczyk told The Art Newspaper in an interview.

"Muzeum Susch aims to attract devoted art lovers who are ready to spend a whole day exploring and learning in-depth about the exhibitions."

The museum was designed by Zurich-based architectural practice Voellmy Schmidlin Architektur – founded by Chasper Schmidlin and Lukas Voellmy. The team used natural rock formation in the Alps as an architectural theme and has left grotto near the museum’s entrance exposed to serve as a backdrop for future site-specific installations.

The project is the brainchild of Poland’s richest woman, Grażyna Kulczyk, who fully funded its construction Credit: Muzeum Susch
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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