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NEWS
Plans revealed for US$2bn Oklahoma theme park
POSTED 05 Aug 2023 . BY Tom Walker
The 125-acre theme park will feature six distinctly American lands Credit: American Heartland/Mansion Entertainment Group
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US
The development is set to be built in phases, with accommodation opening in 2025
The main development, called American Heartland Theme Park and Resort, will open in 2026
Spreading across 1,000 acres, the resort will be located close to Route 66
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US.

The development would be built in phases, starting with a large-scale caravan/RV park with cabins scheduled to open phase one in spring 2025.

The main development called American Heartland Theme Park and Resort, would then follow in 2026.

Spreading across 1,000 acres, the resort would be located close to Route 66, the famous highway which runs across the US.

It would include the 125-acre theme park, which is comparable to the combined size of Magic Kingdom and Disneyland.

Featuring an Americana-themed environment with a range of rides, live shows, family attractions and waterways, as well as restaurants and a 300-room hotel, the park would offer a "unique visitor experience rivalling the world’s top resort destinations".

Six distinctly American lands are planned, taking guests on a journey through the American story – using themed rides and shows – featuring the Great Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty Village and Electropolis.

The American Heartland project is driven by Mansion Entertainment Group, supported by Oklahoma state and local officials.

American Heartland CEO and president of Mansion Entertainment Group, Larry Wilhite, said: "At the crossroads of the heartland, Oklahoma is an attractive location for a family entertainment destination.

"The state’s business-friendly approach and innovative partnership efforts have helped make this possible.

"We look forward to bringing unforgettable generational experiences to Oklahoma.”

Led by Executive Producer Steve Hedrick, the design team behind American Heartland is made up of experienced theme park designers, including more than 20 former Disney Parks builders and Walt Disney Imagineers.

Design firms involved in the project include THG, FORREC and Cuningham, whose portfolios feature the theme park brands such as Six Flags, Disney Parks and Universal Studios.

Hopper Smith, interim director of the Oklahoma Department of Commerce, said: "We are pleased that American Heartland Theme Park and Resort has taken the first step and chosen Oklahoma to build a world-class entertainment destination.

“We look forward to assisting with this project as it develops."

Kristy Adams, senior executive vice president of sales and marketing for Mansion Entertainment Group, added: "American Heartland will be an anchor tourist destination on Route 66 set to attract more than two million out-of-state visitors to Oklahoma each year.”
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NEWS
Plans revealed for US$2bn Oklahoma theme park
POSTED 05 Aug 2023 . BY Tom Walker
The 125-acre theme park will feature six distinctly American lands Credit: American Heartland/Mansion Entertainment Group
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US
The development is set to be built in phases, with accommodation opening in 2025
The main development, called American Heartland Theme Park and Resort, will open in 2026
Spreading across 1,000 acres, the resort will be located close to Route 66
Plans have been tabled for a US$2bn theme park and entertainment destination development in north-east Oklahoma, US.

The development would be built in phases, starting with a large-scale caravan/RV park with cabins scheduled to open phase one in spring 2025.

The main development called American Heartland Theme Park and Resort, would then follow in 2026.

Spreading across 1,000 acres, the resort would be located close to Route 66, the famous highway which runs across the US.

It would include the 125-acre theme park, which is comparable to the combined size of Magic Kingdom and Disneyland.

Featuring an Americana-themed environment with a range of rides, live shows, family attractions and waterways, as well as restaurants and a 300-room hotel, the park would offer a "unique visitor experience rivalling the world’s top resort destinations".

Six distinctly American lands are planned, taking guests on a journey through the American story – using themed rides and shows – featuring the Great Plains, Bayou Bay, Big Timber Falls, Stony Point Harbor, Liberty Village and Electropolis.

The American Heartland project is driven by Mansion Entertainment Group, supported by Oklahoma state and local officials.

American Heartland CEO and president of Mansion Entertainment Group, Larry Wilhite, said: "At the crossroads of the heartland, Oklahoma is an attractive location for a family entertainment destination.

"The state’s business-friendly approach and innovative partnership efforts have helped make this possible.

"We look forward to bringing unforgettable generational experiences to Oklahoma.”

Led by Executive Producer Steve Hedrick, the design team behind American Heartland is made up of experienced theme park designers, including more than 20 former Disney Parks builders and Walt Disney Imagineers.

Design firms involved in the project include THG, FORREC and Cuningham, whose portfolios feature the theme park brands such as Six Flags, Disney Parks and Universal Studios.

Hopper Smith, interim director of the Oklahoma Department of Commerce, said: "We are pleased that American Heartland Theme Park and Resort has taken the first step and chosen Oklahoma to build a world-class entertainment destination.

“We look forward to assisting with this project as it develops."

Kristy Adams, senior executive vice president of sales and marketing for Mansion Entertainment Group, added: "American Heartland will be an anchor tourist destination on Route 66 set to attract more than two million out-of-state visitors to Oklahoma each year.”
RELATED STORIES
National Cowboy and Western Heritage Museum building education centre


The Annie Oakley Society of the National Cowboy and Western Heritage Museum has announced that ground has broken on a new education centre at the museum that will combine thematic STEAM (Science, Technology, Engineering, Arts, and Math) education with citizenship.
Six Flags acquires five new US parks


Six Flags is expanding its US reach, announcing the acquisition of five new parks to bring its North American portfolio up to 25 properties.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

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