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Pierre de Coubertin's original Olympics manifesto sold at auction for record US$8m
POSTED 20 Dec 2019 . BY Tom Walker
The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896 Credit: Sotheby's
The document which set in motion the foundation of the modern Olympic Games has sold for US$8m (€7.2m, £6.1m) at an auction – smashing the record for a piece of sports memorabilia.

The Olympic manifesto, written by International Olympic Committee (IOC) founder Pierre de Coubertin in 1892, outlines detailed plans to revive the ancient Greek Games in a modern format.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits.

He wanted to draw on the "exceptional educational potential of sport and culture" and strived to promote their virtues in society through the celebration of the Olympic Games.

"(Athletics) opens unexpected prospects to us," de Coubertin wrote in the manifesto.

"There are people whom you call Utopians when they talk to you about the disappearance of war, and you are not altogether wrong; but there are others who believe in the progressive reduction in the chances of war, and I see no Utopia in this.

"It is clear that the telegraph, railways, the telephone, the passionate research in science, congresses and exhibitions have done more for peace than any treaty or diplomatic convention. Well, I hope that athletics will do even more.

"Those who have seen 30,000 people running through the rain to attend a football match will not think that I am exaggerating."

The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896.

While a high-quality copy of the manifesto was displayed at Copenhagen City Hall during the 2009 Olympic Congress, the original manuscript had never before been exhibited publicly until the auction on 18 December.

The price paid at the Sotheby's auction is significantly higher than the previous record for a piece of shorting history – the US$5.64m paid for a New York Yankees jersey worn by Babe Ruth.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits Credit: International Olympic Committee
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NEWS
Pierre de Coubertin's original Olympics manifesto sold at auction for record US$8m
POSTED 20 Dec 2019 . BY Tom Walker
The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896 Credit: Sotheby's
The document which set in motion the foundation of the modern Olympic Games has sold for US$8m (€7.2m, £6.1m) at an auction – smashing the record for a piece of sports memorabilia.

The Olympic manifesto, written by International Olympic Committee (IOC) founder Pierre de Coubertin in 1892, outlines detailed plans to revive the ancient Greek Games in a modern format.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits.

He wanted to draw on the "exceptional educational potential of sport and culture" and strived to promote their virtues in society through the celebration of the Olympic Games.

"(Athletics) opens unexpected prospects to us," de Coubertin wrote in the manifesto.

"There are people whom you call Utopians when they talk to you about the disappearance of war, and you are not altogether wrong; but there are others who believe in the progressive reduction in the chances of war, and I see no Utopia in this.

"It is clear that the telegraph, railways, the telephone, the passionate research in science, congresses and exhibitions have done more for peace than any treaty or diplomatic convention. Well, I hope that athletics will do even more.

"Those who have seen 30,000 people running through the rain to attend a football match will not think that I am exaggerating."

The hand-written, 14-page document led to the formation of the IOC in 1894 and, ultimately, the first modern Games being held in Athens in 1896.

While a high-quality copy of the manifesto was displayed at Copenhagen City Hall during the 2009 Olympic Congress, the original manuscript had never before been exhibited publicly until the auction on 18 December.

The price paid at the Sotheby's auction is significantly higher than the previous record for a piece of shorting history – the US$5.64m paid for a New York Yankees jersey worn by Babe Ruth.

De Coubertin’s vision, presented in the document, was that athletic endeavors should no longer exist primarily as military pursuits Credit: International Olympic Committee
RELATED STORIES
maison h unveil design for Beijing 2022's Winter Olympics Museum


maison h have unveiled designs for a Winter Olympics Museum to be built in the mountains north of Beijing in Chongli, China, that is aimed at building on the legacy of the Beijing 2008 Olympic Games and will form part of the 2022 Winter Olympics development.
Kengo Kuma-designed New National Stadium completed in Tokyo


Construction of Japan's New National Stadium, which was designed by Kengo Kuma and will be the centrepiece of next year's Olympic Games, has been completed.
New Host Commissions set to play a key role in the awarding of Olympic Games


The International Olympic Committee (IOC) has revealed the makeup of its two Future Host Commissions, which are set to play a pivotal role in the awarding of future Olympic Games.
Architect awarded the IOC Pierre de Coubertin medal


Geraint John, an established senior advisor at Populous, is today (28 November) being awarded the Pierre de Coubertin medal for outstanding services to the Olympic Movement.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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