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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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