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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
RELATED STORIES
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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