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New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
POSTED 21 Aug 2019 . BY Andy Knaggs
Visitor numbers to Auschwitz have increased five-fold in the last dozen years Credit: Shutterstock
A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the museum located on the site of the World War Two Nazi concentration camp in Poland.

The donation comes through the Auschwitz-Birkenau Memorial Foundation, with Ronald S. Lauder, who has been a donor and supporter of the Memorial for several decades, providing US$5m (€4.5m, £4.14m), and Joel Citron and his wife Ulrika, who have previously donated to the Memorial, donating half a million dollars (€451,200, £413,900).

Director of the Auschwitz-Birkenau State Museum, Piotr M. A. Cywiński, said the new visitor centre was "an undertaking befitting the 21st century".

"The new infrastructure will include a new car park and a new entrance to the Museum, as well as a new exhibition space, cinema and hostel for the needs of education, conferences and volunteer work," he said. "Such ambitious investments would not have been possible without the help of private donors – people who entirely and responsibly feel that memory has a great role to play."

The Auschwitz-Birkenau Memorial Foundation is a charity organisation whose activities are committed to the protection of the Memorial site. Ronald S. Lauder said the preservation of the camps and the memory of what had happened there, has been one of his greatest priorities since first walking through the infamous ‘Arbeit Macht Frei’ gate 40 years ago.

"Back in the 1980s, I saw how much there is still to be done to maintain it since the end of the war and I knew that within a short time, there would be nothing left for future generations to see. If there was nothing left to see, people would never believe what really happened there," he said.

"The only way we can prevent another Shoah (a Hebrew word meaning "calamity" - commonly used to refer to the 20th-century holocaust) is through education, and ensuring that as many people as possible bear witness to this terrible place where the worst atrocities known to mankind occurred. The new visitor centre will be an integral part of this experience and it will enable visitors to enter Auschwitz-Birkenau in an understanding frame of mind."

The museum is currently implementing a number of additional projects, including a preservation plan, a new main exhibition, a new headquarters for the International Centre for Education about Auschwitz and the Holocaust, and changes to the Polish exhibition.

It said that there has been a nearly five-fold increase in the number of people who want to learn about the history of Auschwitz over the last dozen or so years, necessitating a change in the reception and service of visitors. Consequently, a tender procedure is already ongoing for part of the project to build a new visitor service centre, which is being developed thanks to EU funding and support from the Polish Ministry of Culture and National Heritage.

The new funds from Ronald S. Lauder and Joel and Ulrika Citron will enable the implementation of one of the complementary projects to the new Visitor Service Centre.
The concentration camps at AUschwitz-Birkenau have been preserved as a reminder to the world of the horrors of the Holocaust Credit: Shutterstock
An estimated 1.3 million people were sent to Auschwitz, 1.1 million of whom died there Credit: Shutterstock
The donation agreement was signed in New York. From left: Ronald S. Lauder, museum director Piotr Cywiński, and Joel Citron Credit: Auschwitz-Birkenau Memorial and Museum
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NEWS
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
POSTED 21 Aug 2019 . BY Andy Knaggs
Visitor numbers to Auschwitz have increased five-fold in the last dozen years Credit: Shutterstock
A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the museum located on the site of the World War Two Nazi concentration camp in Poland.

The donation comes through the Auschwitz-Birkenau Memorial Foundation, with Ronald S. Lauder, who has been a donor and supporter of the Memorial for several decades, providing US$5m (€4.5m, £4.14m), and Joel Citron and his wife Ulrika, who have previously donated to the Memorial, donating half a million dollars (€451,200, £413,900).

Director of the Auschwitz-Birkenau State Museum, Piotr M. A. Cywiński, said the new visitor centre was "an undertaking befitting the 21st century".

"The new infrastructure will include a new car park and a new entrance to the Museum, as well as a new exhibition space, cinema and hostel for the needs of education, conferences and volunteer work," he said. "Such ambitious investments would not have been possible without the help of private donors – people who entirely and responsibly feel that memory has a great role to play."

The Auschwitz-Birkenau Memorial Foundation is a charity organisation whose activities are committed to the protection of the Memorial site. Ronald S. Lauder said the preservation of the camps and the memory of what had happened there, has been one of his greatest priorities since first walking through the infamous ‘Arbeit Macht Frei’ gate 40 years ago.

"Back in the 1980s, I saw how much there is still to be done to maintain it since the end of the war and I knew that within a short time, there would be nothing left for future generations to see. If there was nothing left to see, people would never believe what really happened there," he said.

"The only way we can prevent another Shoah (a Hebrew word meaning "calamity" - commonly used to refer to the 20th-century holocaust) is through education, and ensuring that as many people as possible bear witness to this terrible place where the worst atrocities known to mankind occurred. The new visitor centre will be an integral part of this experience and it will enable visitors to enter Auschwitz-Birkenau in an understanding frame of mind."

The museum is currently implementing a number of additional projects, including a preservation plan, a new main exhibition, a new headquarters for the International Centre for Education about Auschwitz and the Holocaust, and changes to the Polish exhibition.

It said that there has been a nearly five-fold increase in the number of people who want to learn about the history of Auschwitz over the last dozen or so years, necessitating a change in the reception and service of visitors. Consequently, a tender procedure is already ongoing for part of the project to build a new visitor service centre, which is being developed thanks to EU funding and support from the Polish Ministry of Culture and National Heritage.

The new funds from Ronald S. Lauder and Joel and Ulrika Citron will enable the implementation of one of the complementary projects to the new Visitor Service Centre.
The concentration camps at AUschwitz-Birkenau have been preserved as a reminder to the world of the horrors of the Holocaust Credit: Shutterstock
An estimated 1.3 million people were sent to Auschwitz, 1.1 million of whom died there Credit: Shutterstock
The donation agreement was signed in New York. From left: Ronald S. Lauder, museum director Piotr Cywiński, and Joel Citron Credit: Auschwitz-Birkenau Memorial and Museum
RELATED STORIES
Holocaust museum opens in Antwerp, Belgium


A Holocaust and human rights museum has opened opposite the Dossin Barracks in Antwerp, Belgium - a site which served as a transit camp for Auschwitz.
US funding pledge to help preserve Auschwitz


US secretary of state Hilary Clinton has pledged US$15m (£9.9m, €12m) towards efforts to preserve Auschwitz-Birkenau concentration camp in Poland.
Auschwitz museum launches funding appeal


A funding appeal has been launched by the Auschwitz-Birkenau Museum and Memorial in Poland after it was revealed that at least 120m euro (£108.1m) was needed for the long-term conservation of the site.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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