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NEWS
New running app InYourStride aims to eradicate excuses
POSTED 09 Jun 2015 . BY Jak Phillips
The app is supported by an expert coaching team providing specialist insights on technique, motivation and data analysis Credit: Shutterstock.com
A new running app which aims to ensure runners of all abilities stay on track with their training and reach their race goals has been launched as a free download for Apple device users.

Citing statistics that one in five runners never make it to the start line of their intended race due to barriers to consistent training such as busy schedules, injuries, kids, holidays and even the weather, InYourStride aims to help runners overcome life’s hurdles.

The app – conceived by Bristol-based triathlete Shaun Lancaster – is supported by an expert coaching team providing specialist insights on technique, motivation and data analysis.

InYourStride creates a customised training plan for each runner, which flexes around their diary by allowing them to choose their training days, with the ability to make last minute changes on the fly. It then adapts to a runner’s progress, including pacing and sessions completed. If there are periods of inactivity due to holiday or injury, the app will automatically adjust for this and recalculate the training programme and get the runner back on track to their goal.

The app combines bespoke training sessions with the GPS, accelerometer and mapping technology to track sessions and feed progress into a custom plan. InYourStride also holds details of more than 20,000 worldwide events, to help with the task of finding race goals across 5k, 10k, half marathon and marathon distances.

“We’re seeing a massive increase in runners from all walks of life entering races or events in order to get fit, to raise money or for a real sense of achievement,” said Lancaster.

“But then work, family, illness, injuries, demotivation and adverse winter weather typically conspire to mean many of those signing up for races will never make it to the start line. Our new adaptive running app will help runners of all abilities cross the finish line.”
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Jobs    News   Products   Magazine   Subscribe
NEWS
New running app InYourStride aims to eradicate excuses
POSTED 09 Jun 2015 . BY Jak Phillips
The app is supported by an expert coaching team providing specialist insights on technique, motivation and data analysis Credit: Shutterstock.com
A new running app which aims to ensure runners of all abilities stay on track with their training and reach their race goals has been launched as a free download for Apple device users.

Citing statistics that one in five runners never make it to the start line of their intended race due to barriers to consistent training such as busy schedules, injuries, kids, holidays and even the weather, InYourStride aims to help runners overcome life’s hurdles.

The app – conceived by Bristol-based triathlete Shaun Lancaster – is supported by an expert coaching team providing specialist insights on technique, motivation and data analysis.

InYourStride creates a customised training plan for each runner, which flexes around their diary by allowing them to choose their training days, with the ability to make last minute changes on the fly. It then adapts to a runner’s progress, including pacing and sessions completed. If there are periods of inactivity due to holiday or injury, the app will automatically adjust for this and recalculate the training programme and get the runner back on track to their goal.

The app combines bespoke training sessions with the GPS, accelerometer and mapping technology to track sessions and feed progress into a custom plan. InYourStride also holds details of more than 20,000 worldwide events, to help with the task of finding race goals across 5k, 10k, half marathon and marathon distances.

“We’re seeing a massive increase in runners from all walks of life entering races or events in order to get fit, to raise money or for a real sense of achievement,” said Lancaster.

“But then work, family, illness, injuries, demotivation and adverse winter weather typically conspire to mean many of those signing up for races will never make it to the start line. Our new adaptive running app will help runners of all abilities cross the finish line.”
RELATED STORIES
New Run series from Sugoi


Following on from its award winning RS bike shorts, Sugoi has launched a complete range of running apparel for 2008.
From Sunday jog to marathon


This year’s London Marathon Exhibition saw the introduction of Thoosa, a collection of performance running apparel for women.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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