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NEWS
New ride set to open at Astrid Lindgren’s World
POSTED 20 Nov 2006 . BY
Astrid Lindgren’s World in Vimmerby, Sweden, is set to unveil a new attraction when it opens for the summer season next May, called Vi På Saltkråkan.

The new area will bring to life the characters from Lindgren’s stories, written for television in the 1960s, about an eccentric family who spent their holidays on Saltkråkan (Sea Crow Island).

Guests will travel through scenarios in Mystic Mover ride vehicles from ETF, with audio in Swedish, German and English, against a backdrop of harbour and island locations, sounds and smells.

“The scenes and the characters and the expressions they use have become so familiar and are so well remembered, that the mere mention of a scene can elicit roars of laughter from an audience, or the repetition of a phrase bring to mind an entire story,” said Mikael Ahlerup, general manager of Astrid Lindgren’s World.

“It is these memories that are captured in recreated scenes from the TV series during this journey.”

One of the actors, who played the character Malin, will be seen as the girl she was then and also as she is today. Louise Edlind-Friberg, now a policitian as well as an actor, will be seen as an older Malin reading her diary and narrating stories before she is transformed back to the teenager she was in the tv series through a ghost effect.

The 37 animatronic characters in Vi På Saltkråkan, as well as the scents, smoke, rain and wind used in the new attraction, have all been created by Sally Corporation.

Astrid Lindgren’s World is dedicated to the life and works of the author, whose best known character was Pippi Longstocking. The park is owned by the Municipality of Vimmerby. Details: www.alv.se

Photograph: Sally Corporation is creating the characters for the new ride

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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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General Manager, The Needles
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Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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NEWS
New ride set to open at Astrid Lindgren’s World
POSTED 20 Nov 2006 . BY
Astrid Lindgren’s World in Vimmerby, Sweden, is set to unveil a new attraction when it opens for the summer season next May, called Vi På Saltkråkan.

The new area will bring to life the characters from Lindgren’s stories, written for television in the 1960s, about an eccentric family who spent their holidays on Saltkråkan (Sea Crow Island).

Guests will travel through scenarios in Mystic Mover ride vehicles from ETF, with audio in Swedish, German and English, against a backdrop of harbour and island locations, sounds and smells.

“The scenes and the characters and the expressions they use have become so familiar and are so well remembered, that the mere mention of a scene can elicit roars of laughter from an audience, or the repetition of a phrase bring to mind an entire story,” said Mikael Ahlerup, general manager of Astrid Lindgren’s World.

“It is these memories that are captured in recreated scenes from the TV series during this journey.”

One of the actors, who played the character Malin, will be seen as the girl she was then and also as she is today. Louise Edlind-Friberg, now a policitian as well as an actor, will be seen as an older Malin reading her diary and narrating stories before she is transformed back to the teenager she was in the tv series through a ghost effect.

The 37 animatronic characters in Vi På Saltkråkan, as well as the scents, smoke, rain and wind used in the new attraction, have all been created by Sally Corporation.

Astrid Lindgren’s World is dedicated to the life and works of the author, whose best known character was Pippi Longstocking. The park is owned by the Municipality of Vimmerby. Details: www.alv.se

Photograph: Sally Corporation is creating the characters for the new ride

MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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