Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
New guidelines released to keep babies safe in swimming pools
POSTED 13 Oct 2015 . BY Jak Phillips
The new guidelines also provide best-practice advice for those who offer underwater baby photography services Credit: ASA
National guidelines to ensure baby and toddler safety during swimming lessons are being launched today (13 October 2015) at a parliamentary reception in Westminster.

According to the ASA (Amateur Swimming Association), almost half a million babies and toddlers will take part in swimming lessons this year, continuing the growth trend seen in recent years.

The nationwide rise in baby and toddler swimming lessons has also seen a corresponding reduction in the number of deaths by drowning in children aged 0-4 years, with a drop of 25 per cent since 2010, according to the WAID (Water Accident and Incident Database).

The new Baby and Toddler Swimming Teaching Safety Guidelines have been developed to build on these improvements and help keep children safe in swimming pools. Supported by the ASA, baby and toddler swim school Water Babies, and baby swimming product manufacturer Splash About International, the new guidelines aim to set the standard for British baby swimming lessons (up to age four).

As well as providing safety advice for swimming lessons, the new guidelines give recommendations on using leak-proof neoprene swim nappy covers over a disposable or reusable swim nappy for under 4-year-olds, and other pool environment factors such as temperature. There are also best-practice guidelines for those who offer underwater baby photography services, to help safeguard young children and their parents following a dramatic growth in popularity in recent years.

“Ensuring the safety of babies and toddlers in our pools is paramount. The publication of these Baby and Toddler Swimming Teaching Safety Guidelines means that for the first time there is a national standard for the industry,” said ASA chief executive Adam Paker.

“This will give swimming teachers, pool operators and underwater baby photographers the confidence that they are providing the best services possible, and parents the reassurance that important safeguarding and health and safety practices have been carefully considered.”
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
New guidelines released to keep babies safe in swimming pools
POSTED 13 Oct 2015 . BY Jak Phillips
The new guidelines also provide best-practice advice for those who offer underwater baby photography services Credit: ASA
National guidelines to ensure baby and toddler safety during swimming lessons are being launched today (13 October 2015) at a parliamentary reception in Westminster.

According to the ASA (Amateur Swimming Association), almost half a million babies and toddlers will take part in swimming lessons this year, continuing the growth trend seen in recent years.

The nationwide rise in baby and toddler swimming lessons has also seen a corresponding reduction in the number of deaths by drowning in children aged 0-4 years, with a drop of 25 per cent since 2010, according to the WAID (Water Accident and Incident Database).

The new Baby and Toddler Swimming Teaching Safety Guidelines have been developed to build on these improvements and help keep children safe in swimming pools. Supported by the ASA, baby and toddler swim school Water Babies, and baby swimming product manufacturer Splash About International, the new guidelines aim to set the standard for British baby swimming lessons (up to age four).

As well as providing safety advice for swimming lessons, the new guidelines give recommendations on using leak-proof neoprene swim nappy covers over a disposable or reusable swim nappy for under 4-year-olds, and other pool environment factors such as temperature. There are also best-practice guidelines for those who offer underwater baby photography services, to help safeguard young children and their parents following a dramatic growth in popularity in recent years.

“Ensuring the safety of babies and toddlers in our pools is paramount. The publication of these Baby and Toddler Swimming Teaching Safety Guidelines means that for the first time there is a national standard for the industry,” said ASA chief executive Adam Paker.

“This will give swimming teachers, pool operators and underwater baby photographers the confidence that they are providing the best services possible, and parents the reassurance that important safeguarding and health and safety practices have been carefully considered.”
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS