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World’s first UNESCO digital trail launches in Scotland
POSTED 21 Oct 2021 . BY Tom Walker
The trail was launched by Tourism Minister Ivan McKee (second from left) and VisitScotland Credit: VisitScotland
Scotland launches world's first UNESCO digital trail
Online initiative connects the country’s 13 place-based UNESCO designations
Trail has been designed to help boost Scotland’s status as a world-leading tourism destination
Will encourage visitors to make sustainable travel choices
Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.

The trail connects the country’s 13 place-based UNESCO designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities to form a dedicated digital trail.

Designed to boost Scotland’s world-leading tourism credentials, the trail encourages visitors to stay longer and visit all year round by taking them on a cultural journey across the country, experiencing everything from history to science, music, design and literature to nature and cityscapes.

It will also encourage visitors to make sustainable travel choices, explore more widely and, in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.

Scotland is the first nation in the world to create such an initiative.

Developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations, the project has received £360,000 funding from the Scottish Government to support the strategy for the sustainable recovery of Scottish tourism.

The digital trail is available through the VisitScotland.com website.

Ivan McKee, Tourism Minister, said: "Scotland has always been a pioneering nation and I’m thrilled to see we’re leading the way with the world’s first UNESCO digital trail.

"Tourism is key to Scotland’s economy and as we begin to recover from the pandemic, this collaboration could not be more timely.

"The trail will help to attract and welcome both domestic and international visitors again, by showcasing Scotland’s unique cultural heritage and many UNESCO sites.

"As we approach COP26, I’m pleased to see that the UNESCO trail has sustainability at its core and will help visitors make responsible and sustainable choices by highlighting green accredited businesses and promoting environmentally friendly travel."

To access the trail, click here for the VisitScotland.com website.

The trail is the latest sign that tourism trails are becoming a trend in the industry.

Others include the Wild Atlantic Way – a 2,500km coastal route in western Ireland – and the Wales Coast Path, a designated long-distance trail which follows, or runs close to, the coastline of Wales.

To read an article on the Wild Atlantic Way, click here for Attractions management Issue 1/2016.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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NEWS
World’s first UNESCO digital trail launches in Scotland
POSTED 21 Oct 2021 . BY Tom Walker
The trail was launched by Tourism Minister Ivan McKee (second from left) and VisitScotland Credit: VisitScotland
Scotland launches world's first UNESCO digital trail
Online initiative connects the country’s 13 place-based UNESCO designations
Trail has been designed to help boost Scotland’s status as a world-leading tourism destination
Will encourage visitors to make sustainable travel choices
Scotland's UNESCO World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.

The trail connects the country’s 13 place-based UNESCO designations, including World Heritage Sites, Biospheres, Global Geoparks and Creative Cities to form a dedicated digital trail.

Designed to boost Scotland’s world-leading tourism credentials, the trail encourages visitors to stay longer and visit all year round by taking them on a cultural journey across the country, experiencing everything from history to science, music, design and literature to nature and cityscapes.

It will also encourage visitors to make sustainable travel choices, explore more widely and, in turn, contribute to the sustainable quality of life of those communities surrounding the designated sites.

Scotland is the first nation in the world to create such an initiative.

Developed through a unique partnership between VisitScotland, the Scottish Government, the UK National Commission for UNESCO Historic Environment Scotland, NatureScot, the National Trust for Scotland and Scotland’s 13 UNESCO designations, the project has received £360,000 funding from the Scottish Government to support the strategy for the sustainable recovery of Scottish tourism.

The digital trail is available through the VisitScotland.com website.

Ivan McKee, Tourism Minister, said: "Scotland has always been a pioneering nation and I’m thrilled to see we’re leading the way with the world’s first UNESCO digital trail.

"Tourism is key to Scotland’s economy and as we begin to recover from the pandemic, this collaboration could not be more timely.

"The trail will help to attract and welcome both domestic and international visitors again, by showcasing Scotland’s unique cultural heritage and many UNESCO sites.

"As we approach COP26, I’m pleased to see that the UNESCO trail has sustainability at its core and will help visitors make responsible and sustainable choices by highlighting green accredited businesses and promoting environmentally friendly travel."

To access the trail, click here for the VisitScotland.com website.

The trail is the latest sign that tourism trails are becoming a trend in the industry.

Others include the Wild Atlantic Way – a 2,500km coastal route in western Ireland – and the Wales Coast Path, a designated long-distance trail which follows, or runs close to, the coastline of Wales.

To read an article on the Wild Atlantic Way, click here for Attractions management Issue 1/2016.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Eleven historic spa towns in Europe achieve UNESCO World Heritage status


The United Nations Educational, Scientific and Cultural Organization (UNESCO) has honoured 11 European spa towns and added them to its esteemed World Heritage List.
Google Arts & Culture offers virtual tours for more than 500 museums following closures


Google Arts & Culture has partnered with more than 500 cultural institutions to offer 'virtual museum exploration', following the temporary closure of thousands of art galleries and museums in the wake of the COVID-19 pandemic.
France returns historic artefacts to Benin and funds €20m museum to house cultural treasures


A €20m (US$22.4m, £18m) loan from the French Development Agency (FDA) is to be used in the construction of a new museum in Abomey, Benin, which will house objects of art and cultural heritage that are being restituted from France.
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Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
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instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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