The former Queens Museum of Art has announced it is rebranding as it prepares to reopen in October following a US$68m (53m euro, £45m) 50,000sq ft (4,645sq m) expansion, which will see it double in size.
The international art space in Flushing Meadows will now be known as
Queens Museum.
The institution says the change reflects the breadth of the museum's mission to display not only contemporary art but exhibits detailing historical moments associated with the site and issues relevant to its urban setting.
In addition to the new name a new logo has been developed by museum staff,
Pentagram and artist
Byron Kim.
Extensions to the museum include a suite of new galleries, a glass entrance colonnade, artist studios, event spaces, classrooms, a café, back-of-house facilities and visitor amenities.
A 200 by 27ft (61 by 8m) glass wall at the entrance will serve as a exhibition space for commissioned artworks that will adhere to the glass surface.
The expansion is supported by the Office of the Mayor, the New York City Department of Cultural Affairs, the Office of the Queens Borough President and donations from private individuals and corporations.
