UKinbound, VisitBritain and the European Tour Operators Association (ETOA) are to hold a new business-to-business event, which aims to bring together overseas tourism buyers.
Due to take place on 19-20 March at Wembley Stadium in London, the VisitBritain Hosted Buyers Marketplace (HBM) will see 150 specially-selected buyers attend from 20 countries.
Wembley Stadium will also host ETOA and UKinbound's Britain and Ireland Marketplace on 19 March, with the two events designed to increase opportunities for reaching buyers.
VisitBritain chief executive Sandie Dawe said: "The Hosted Buyers Marketplace is well positioned to build on the opportunity to showcase Britain during 2012 as a result of the Queen's Diamond Jubliee and hosting the 2012 Games."
ETOA executive director Tom Jenkins added: "[HBM] affords ETOA members and the wider tourism industry in Britain an exclusive opportunity to reach 150 international buyers here on our doorstep in a cost-effective and time-efficient manner."
