Merlin Entertainments has appointed former Tussauds trade sales and marketing chief Natascha Crump as marketing director of its Sea Life attractions.
Crump was made group head of commercial and trade sales for Madame Tussaud’s, the British Airways London Eye, Alton Towers, Chessington and Warwick Castle in 2001, which were all acquired by Merlin for £2bn in May this year.
She will now head up marketing for a 26-strong network Sea Life and Sanctuary Attractions across eight countries.
Merlin is owned by Blackstone, the US private equity house.
