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NEWS
National Civil Rights Museum in Memphis, US, unveils US$27.5m redesign
POSTED 07 Apr 2014 . BY Jak Phillips
The museum recreates several landmark events in the civil rights struggle, including Rosa Parks' protest which sparked the Montgomery bus boycott Credit: National Civil Rights Museum
America’s National Civil Rights Museum, the converted motel where Martin Luther King Jr was assassinated, reopened its doors on Saturday – the day after the 46th anniversary of King’s death – following an extensive redevelopment.

The Memphis museum has undergone a US$27.5m (€20m, £16.8m) renovation – the culmination of 18-months’ construction led by architects Self+Tucker – to complete the remodelling of the 23-year-old attraction.

Now boasting 52,000sq ft (4,831sq m) of exhibition space, the museum features many poignant historical replicas, including one of the bus Rosa Parks sat on, plus touch screen displays and archival footage from the civil rights era.
The wide range of interactive features reflect what curators have described as the need to target people who are “more likely to reach for an iPad than a history book.”

Exhibitions take visitors on a journey through the civil rights struggle, starting with the slave trade and the notorious middle passage along which enslaved Africans were shipped across the Atlantic in horrendous conditions.

The museum features a replica of the slave ship galley, where visitors can experience the cramped conditions the shackled slaves were subjected to.

“Visitors will learn about some of the lesser known civil rights leaders through oral histories and new emotionally charged, multi-user, multi-touch interactives and visually compelling exhibitions,” said museum president Beverly Robertson.

About 200,000 people visit the museum each year – including 50,000 to 60,000 school children – and large crowds were expected for the weekend, which featured a number of forums and ceremonies to mark the reopening.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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World Sauna Forum 2026

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NEWS
National Civil Rights Museum in Memphis, US, unveils US$27.5m redesign
POSTED 07 Apr 2014 . BY Jak Phillips
The museum recreates several landmark events in the civil rights struggle, including Rosa Parks' protest which sparked the Montgomery bus boycott Credit: National Civil Rights Museum
America’s National Civil Rights Museum, the converted motel where Martin Luther King Jr was assassinated, reopened its doors on Saturday – the day after the 46th anniversary of King’s death – following an extensive redevelopment.

The Memphis museum has undergone a US$27.5m (€20m, £16.8m) renovation – the culmination of 18-months’ construction led by architects Self+Tucker – to complete the remodelling of the 23-year-old attraction.

Now boasting 52,000sq ft (4,831sq m) of exhibition space, the museum features many poignant historical replicas, including one of the bus Rosa Parks sat on, plus touch screen displays and archival footage from the civil rights era.
The wide range of interactive features reflect what curators have described as the need to target people who are “more likely to reach for an iPad than a history book.”

Exhibitions take visitors on a journey through the civil rights struggle, starting with the slave trade and the notorious middle passage along which enslaved Africans were shipped across the Atlantic in horrendous conditions.

The museum features a replica of the slave ship galley, where visitors can experience the cramped conditions the shackled slaves were subjected to.

“Visitors will learn about some of the lesser known civil rights leaders through oral histories and new emotionally charged, multi-user, multi-touch interactives and visually compelling exhibitions,” said museum president Beverly Robertson.

About 200,000 people visit the museum each year – including 50,000 to 60,000 school children – and large crowds were expected for the weekend, which featured a number of forums and ceremonies to mark the reopening.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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