Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
NBBJ reveals a skyscraper to overcome issue of shadows
POSTED 19 Mar 2015 . BY Katie Buckley
NBBJ's design would allow for 60 per cent more sunlight to reach London's streets Credit: twitter.com/NBBJDesign
International architecture firm NBBJ have revealed concept designs for two light reflecting, shadowless skyscrapers on the Greenwich Peninsula in London, UK.

Created using the design software Rhinoceros, several blueprints for the mixed-use skyscrapers have been generated with the key aim of reflecting dispersed sunlight onto the streets below.

With more skyscrapers being built in 2014 than in any other year, targeting the ‘doom and gloom’ effect and allowing sunlight to reach the ground is an important factor to bear in mind when constructing such colossal buildings.

NBBJ’s designs allow for more than 60 per cent of dispersed sunlight to be cast on the streets below. The two buildings would allow this to happen by being designed in tandem, with each acting as a giant mirror to the other.

Although designs are at concept stage, the practice has hinted at looking for developers who might be interested in moving the project forward.
Light will be reflected won to reach the courtyard in the centre of the two buildings Credit: NBBJ
This computation demonstrates how the towers would react to the sunlight Credit: NBBJ from Wired
PROJECT PROFILE:

No Shadow Skyscraper
International architecture firm NBBJ have revealed concept designs for two light reflecting, shadowless skyscrapers on the Greenwich Peninsula, London, UK. NBBJ’s designs allow for more than 60 per cent of dispersed sunlight to be cast on the streets below. The two buildings would allow this to happen by being designed in tandem, with each acting as a giant mirror to the other.

Location: London , United Kingdom

RELATED STORIES
  Rudiger Lainer + Partner design world's tallest wooden skyscraper for Vienna


Austrian property entrepreneur Günter Kerbler has announced his intention to build the world’s largest wooden skyscraper in Vienna, with design by Rüdiger Lainer and Partner architects.
  London's Walkie Talkie tower opens Sky Garden to the public


The greenhouse at the top of the controversial Rafael Viñoly-designed Walkie Talkie skyscraper, has opened to the public for the first time.
  Africa's tallest skyscraper planned for 2015


French architecture firm Valode & Pistre is set to break ground on what would become Africa’s tallest skyscraper in June 2015.
  London's Gherkin sold for £700m


London’s Gherkin skyscraper has been bought by Brazilian billionaire Joseph Safra for a fee of £700m.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
NBBJ reveals a skyscraper to overcome issue of shadows
POSTED 19 Mar 2015 . BY Katie Buckley
NBBJ's design would allow for 60 per cent more sunlight to reach London's streets Credit: twitter.com/NBBJDesign
International architecture firm NBBJ have revealed concept designs for two light reflecting, shadowless skyscrapers on the Greenwich Peninsula in London, UK.

Created using the design software Rhinoceros, several blueprints for the mixed-use skyscrapers have been generated with the key aim of reflecting dispersed sunlight onto the streets below.

With more skyscrapers being built in 2014 than in any other year, targeting the ‘doom and gloom’ effect and allowing sunlight to reach the ground is an important factor to bear in mind when constructing such colossal buildings.

NBBJ’s designs allow for more than 60 per cent of dispersed sunlight to be cast on the streets below. The two buildings would allow this to happen by being designed in tandem, with each acting as a giant mirror to the other.

Although designs are at concept stage, the practice has hinted at looking for developers who might be interested in moving the project forward.
Light will be reflected won to reach the courtyard in the centre of the two buildings Credit: NBBJ
This computation demonstrates how the towers would react to the sunlight Credit: NBBJ from Wired
RELATED STORIES
Rudiger Lainer + Partner design world's tallest wooden skyscraper for Vienna


Austrian property entrepreneur Günter Kerbler has announced his intention to build the world’s largest wooden skyscraper in Vienna, with design by Rüdiger Lainer and Partner architects.
London's Walkie Talkie tower opens Sky Garden to the public


The greenhouse at the top of the controversial Rafael Viñoly-designed Walkie Talkie skyscraper, has opened to the public for the first time.
Africa's tallest skyscraper planned for 2015


French architecture firm Valode & Pistre is set to break ground on what would become Africa’s tallest skyscraper in June 2015.
London's Gherkin sold for £700m


London’s Gherkin skyscraper has been bought by Brazilian billionaire Joseph Safra for a fee of £700m.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS