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Multi-sensory spaces can be used to create personal experiences, says Sensorium creator
POSTED 27 Jan 2016 . BY Tom Anstey
Peter Law (centre) created the Sensorium along with his partners Tom Pursey (right) and Tim Partridge (left) Credit: Tate Photography
Peter Law, creative producer at Flying Object and creator of Tate Britain’s IK Prize-winning Sensorium, has outlined how multi-sensory spaces can be used to create unique personal experiences.

Sensorium – which utilised experts in sound, taste, scent and touch, combined with lighting and theatre elements – ran until September 2015 as a multi-sensory experience centred around four famous artworks.

We had an idea, about how sensory apparatus affects how you see the world,” said Law, speaking at the Museum Association’s Museum Tech show last week. “We came up with an idea based on cross-modality combining your senses. What if a gallery space, which by choice is very visual, was played around with a bit? We played with that to give new jumping off points to experience works of art in a different way.”

The intimate experience, which allowed four people to enter at a time, stimulated the noses, hands and tongue, using edible chocolate, perfumed scents, haptic ultrasound touch and 3D soundscapes to create something unlike anything seen, heard or even tasted before, immersing visitors in those works and creating an added layer of depth.

“We had three key rules to begin with,” he continued. “We wanted to make experiences that were really easy for people to get, we wanted to get the space for them to have their own opinions and nothing that was crushingly obvious, and finally we wanted to make sure what we were doing was relevant to the paintings.”

Paired with the new multi-sensory experience, as people entered the 10sq m (107sq ft) gallery inside the Tate, they were provided with wristbands to record electrodermal activity.

“We wanted to give people another way to look back on their experience,” continued Law. “The wristbands we gave visitors measured their reactions essentially the same way it would with a lie detector – it’s a reliable measure of what’s going on inside. After leaving the Sensorium, visitors were given their graphs, which showed how their body responded to certain elements and how strongly they responded to each. This was the thing people used as a tool to talk about the experience and to compare and contrast with their friends.

“All they had was a graph telling them if they were excited but it's truism and we all love to be told things about ourselves. They walked out quite thrilled with their graph, their data, their simple little story. In this instance it was an expensive particular project, but these are the things to take away from that, those personal experiences that you can give to your visitors using a multi-sensory experience.”
David Bomberg's In The Hold uses audio to bring the viewer into the painting, using two distinct planes of sound, reflecting geometry and subject matter Credit: Tate Photography
John Latham's Full Stop uses creates touch sensations on the hand in mid air, using ultrasound to create a unique viewing experience Credit: Tate Photography
Francis Bacon's Figure in a Landscape includes the taste of edible charcoal, sea salt, cacao nibs and smokey lapsang souchong tea to bring out the painting’s dark nature Credit: Tate Photography
Richard Hamilton's Interior II had the original scent of Pledge as one of several multi-sensory elements Credit: Tate Photography
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Nottingham Contemporary founder Alex Farquharson has been named new director of London’s Tate Britain, replacing the outgoing Penelope Curtis at the helm of one of the UK’s most important art galleries.
  Tate Modern and Tate Britain both seeking new directors following double departure


Chris Dercon has chosen to step down from his role as director of London’s Tate Modern, the second recent departure from a Tate gallery following the earlier resignation of Tate Britain’s Penelope Curtis at the end of March.
  Robots become guides at Tate Britain


Over the course of this week, four robots have been allowing guests to see the Tate Britain at night, acting as virtual guides for the famous gallery in London.
  Triumph of philanthropy as Tate Britain completes £45m renovations


The Tate Britain’s newly completed £45m renovation is a "triumph of funding" and could usher in a new age of philanthropy, according to Lord Browne, chair of Tate.
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NEWS
Multi-sensory spaces can be used to create personal experiences, says Sensorium creator
POSTED 27 Jan 2016 . BY Tom Anstey
Peter Law (centre) created the Sensorium along with his partners Tom Pursey (right) and Tim Partridge (left) Credit: Tate Photography
Peter Law, creative producer at Flying Object and creator of Tate Britain’s IK Prize-winning Sensorium, has outlined how multi-sensory spaces can be used to create unique personal experiences.

Sensorium – which utilised experts in sound, taste, scent and touch, combined with lighting and theatre elements – ran until September 2015 as a multi-sensory experience centred around four famous artworks.

We had an idea, about how sensory apparatus affects how you see the world,” said Law, speaking at the Museum Association’s Museum Tech show last week. “We came up with an idea based on cross-modality combining your senses. What if a gallery space, which by choice is very visual, was played around with a bit? We played with that to give new jumping off points to experience works of art in a different way.”

The intimate experience, which allowed four people to enter at a time, stimulated the noses, hands and tongue, using edible chocolate, perfumed scents, haptic ultrasound touch and 3D soundscapes to create something unlike anything seen, heard or even tasted before, immersing visitors in those works and creating an added layer of depth.

“We had three key rules to begin with,” he continued. “We wanted to make experiences that were really easy for people to get, we wanted to get the space for them to have their own opinions and nothing that was crushingly obvious, and finally we wanted to make sure what we were doing was relevant to the paintings.”

Paired with the new multi-sensory experience, as people entered the 10sq m (107sq ft) gallery inside the Tate, they were provided with wristbands to record electrodermal activity.

“We wanted to give people another way to look back on their experience,” continued Law. “The wristbands we gave visitors measured their reactions essentially the same way it would with a lie detector – it’s a reliable measure of what’s going on inside. After leaving the Sensorium, visitors were given their graphs, which showed how their body responded to certain elements and how strongly they responded to each. This was the thing people used as a tool to talk about the experience and to compare and contrast with their friends.

“All they had was a graph telling them if they were excited but it's truism and we all love to be told things about ourselves. They walked out quite thrilled with their graph, their data, their simple little story. In this instance it was an expensive particular project, but these are the things to take away from that, those personal experiences that you can give to your visitors using a multi-sensory experience.”
David Bomberg's In The Hold uses audio to bring the viewer into the painting, using two distinct planes of sound, reflecting geometry and subject matter Credit: Tate Photography
John Latham's Full Stop uses creates touch sensations on the hand in mid air, using ultrasound to create a unique viewing experience Credit: Tate Photography
Francis Bacon's Figure in a Landscape includes the taste of edible charcoal, sea salt, cacao nibs and smokey lapsang souchong tea to bring out the painting’s dark nature Credit: Tate Photography
Richard Hamilton's Interior II had the original scent of Pledge as one of several multi-sensory elements Credit: Tate Photography
RELATED STORIES
Alex Farquharson named new Tate Britain director


Nottingham Contemporary founder Alex Farquharson has been named new director of London’s Tate Britain, replacing the outgoing Penelope Curtis at the helm of one of the UK’s most important art galleries.
Tate Modern and Tate Britain both seeking new directors following double departure


Chris Dercon has chosen to step down from his role as director of London’s Tate Modern, the second recent departure from a Tate gallery following the earlier resignation of Tate Britain’s Penelope Curtis at the end of March.
Robots become guides at Tate Britain


Over the course of this week, four robots have been allowing guests to see the Tate Britain at night, acting as virtual guides for the famous gallery in London.
Triumph of philanthropy as Tate Britain completes £45m renovations


The Tate Britain’s newly completed £45m renovation is a "triumph of funding" and could usher in a new age of philanthropy, according to Lord Browne, chair of Tate.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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