A US$100m (€73.5m, £59.7m), 45 acre Victorian-themed adventure park is planned in Utah, US, to be staffed by professional actors, offering visitors a fully-immersive visitor experience.
Planned for a July 2015 opening, Evermore will be located in the city of Pleasant Grove and in its first phase of development will feature a two-acre town square with a performance stage, gardens, five large spaces for attractions, a man-made lake with a ghost ship, a castle, ‘Fairy Quest’ forest, three restaurants and a number of retail locations.
The multi-million dollar attraction will be based on a “create your own adventure” theme, where guests will experience the park based on the choices they make while interacting with Evermore’s actors.
Guests will explore a mockup of Victorian London, with costumed actors playing out narratives allowing guests to immerse themselves in different storylines, with each attraction helping to advance the guest’s own narrative.
Following the first phase of development, a multi-level hotel and theatre to host major productions and a variety of further attractions, including caves, a splash pad and dive pool, will also be added.
The park is expected to create around 700 jobs, with all employees working as actors.
"Essentially, every person involved will be an actor, always in character," said Curtis Hickman, chief creative officer, speaking to
Deseret News. "One cool thing is we'll have lots of illusions, audio-visual effects, high-end costuming and makeup and human puppetry, all designed to suspend belief."
US$20m (€14.7m, £11.9m) of the funding has been provided by Evermore CEO Ken Bretschneider, while additional capital is being raised through a sale of private equity, including the proposed hotel.
