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'Much-needed' independent review launched into Destination Management Organisations
POSTED 10 Mar 2021 . BY Tom Walker
DMOs have a leading role in marketing regional tourism destinations, but have suffered huge funding cuts in recent years Credit: Shutterstock/PaolaV1
The UK government has announced an independent review to assess the way destination management organisations (DMO) operate across England.

The review, led by Nick de Bois, chair of the VisitEngland Advisory Board, will look at how DMOs are funded and structured – and how they perform their roles.

The review will establish whether there may be "a more efficient and effective model" for supporting English tourism at the regional level – and if so what that model may be.

de Bois will be supported by the DCMS and will report his findings to Oliver Dowden, the Secretary of State.

"The review team will speak to as many English DMOs as possible, ensuring consultation with a diverse and representative spread of these organisations in terms of geographical location, size and nature of funding streams," the DCMS said in a statement.

"Depending on the findings of this examination, the review will need to make recommendations about whether DMOs might be structured or funded differently, and if so how any proposals might maximise post-COVID-19 recovery and long-term success.

"It will also look to outline what the role of DMOs should be, bearing in mind existing other local structures such as Local Enterprise Partnerships, Mayoral Combined Authorities, local authorities and other similar local/regional bodies, and where these might intersect."

Most DMOs have evolved independently since the abolition of the Regional Tourist Boards and the Regional Development Agencies in England.

They have the leading role in marketing and developing tourism destinations, but have had their funding severely cut by cash-strapped local authorities in recent years.

As a result, many DMOs are finding themselves under-funded and, in some cases, largely inactive.

According to Ken Robinson CBE, former chair of the Tourism Alliance and the Tourism Society, "the industry is keen to engage with the review, which is very welcome and urgent".

"It was essential and called for even before the severe impacts of COVID on domestic and international tourism," Robinson told Attractions Management.

"The opportunities our businesses offer to rebuild the economy sustainably must be fully appreciated by the Government.

"The potential economic gains are great, but tourism is internationally competitive. So the industry must ensure the review justifies the essential investment that is required for Visit England, and through them to support all DMOs."
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Jobs   News   Products   Magazine
NEWS
'Much-needed' independent review launched into Destination Management Organisations
POSTED 10 Mar 2021 . BY Tom Walker
DMOs have a leading role in marketing regional tourism destinations, but have suffered huge funding cuts in recent years Credit: Shutterstock/PaolaV1
The UK government has announced an independent review to assess the way destination management organisations (DMO) operate across England.

The review, led by Nick de Bois, chair of the VisitEngland Advisory Board, will look at how DMOs are funded and structured – and how they perform their roles.

The review will establish whether there may be "a more efficient and effective model" for supporting English tourism at the regional level – and if so what that model may be.

de Bois will be supported by the DCMS and will report his findings to Oliver Dowden, the Secretary of State.

"The review team will speak to as many English DMOs as possible, ensuring consultation with a diverse and representative spread of these organisations in terms of geographical location, size and nature of funding streams," the DCMS said in a statement.

"Depending on the findings of this examination, the review will need to make recommendations about whether DMOs might be structured or funded differently, and if so how any proposals might maximise post-COVID-19 recovery and long-term success.

"It will also look to outline what the role of DMOs should be, bearing in mind existing other local structures such as Local Enterprise Partnerships, Mayoral Combined Authorities, local authorities and other similar local/regional bodies, and where these might intersect."

Most DMOs have evolved independently since the abolition of the Regional Tourist Boards and the Regional Development Agencies in England.

They have the leading role in marketing and developing tourism destinations, but have had their funding severely cut by cash-strapped local authorities in recent years.

As a result, many DMOs are finding themselves under-funded and, in some cases, largely inactive.

According to Ken Robinson CBE, former chair of the Tourism Alliance and the Tourism Society, "the industry is keen to engage with the review, which is very welcome and urgent".

"It was essential and called for even before the severe impacts of COVID on domestic and international tourism," Robinson told Attractions Management.

"The opportunities our businesses offer to rebuild the economy sustainably must be fully appreciated by the Government.

"The potential economic gains are great, but tourism is internationally competitive. So the industry must ensure the review justifies the essential investment that is required for Visit England, and through them to support all DMOs."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Tourism industry must lead and inspire, says Ken Robinson


Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry


The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
West Midlands unveils tourism strategy to grow visitor economy by £1bn


A new regional tourism strategy has been launched with the aim of growing the West Midlands’ visitor economy by more than £1bn.
Premier League football a 'significant generator' of inbound tourism


The English Premier League (EPL) is a major driver of inbound tourism into Britain – especially when it comes to sports fans from long-haul destinations.
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World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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+ More catalogues  
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+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
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