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'Mind-blowing' experiential art space Superblue opens its doors in Miami
POSTED 15 Apr 2021 . BY Tom Walker
Superblue Miami's first exhibition is called Every Wall Is a Door, showcasing dynamic large-scale installations Credit: Teamlab
The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood
The first exhibition at the new venue is Every Wall Is a Door, showcasing dynamic large-scale installations
Superblue describes itself as a groundbreaking new enterprise dedicated to producing, presenting, and engaging audiences with experiential art
Company is developing a number of experiential art centres – of which Miami is the first
Experiential art company Superblue has launched its first venue in Miami, US.

The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood – directly across from the Rubell Museum – and features more than 30,000sq ft of flexible installation space.

There is also a 5,000sq ft flexible programming and events space, to support Superblue’s year-round programme of talks, performances, workshops, family programs, as well as event rentals; a shop featuring artist-inspired items; and an outdoor cafe.

The first exhibition at the new venue is Every Wall Is a Door, showcasing dynamic large-scale installations created by three of the world’s leading experiential artists – Es Devlin, James Turrell and the art collective called Teamlab.

Shantelle Rodriguez, Director of Superblue Miami.“Not only does Superblue Miami add a new dimension to the arts and culture landscape in our region, but it has been conceived as a cultural hub that will be deeply rooted in and integrated with the community.

“In planning our launch and year-round programme, it’s been very exciting to collaborate with local cultural and civic groups and begin the process of forging meaningful partnerships.

"Our goal is to create resources, events, and other programs that support our community, and bring to the fore the pressing issues and perspectives that the artists engage with through their work.”

Superblue describes itself as a groundbreaking new enterprise dedicated to producing, presenting, and engaging audiences with experiential art.

Its experiential art centres – of which Miami is the first – will be specifically designed for presenting large-scale, immersive art installations, providing artists with expanded opportunities to "transport audiences to the new worlds they create".

Superblue cofounder and CEO Mollie Dent-Brocklehurst said: “The artists inaugurating Superblue’s first experiential art center offer a glimpse into the breadth of the experiential art movement and the extraordinary possibilities for the public to engage with and activate these kinds of works.

“Each of these artists provokes us to see our relationship to the world and each other in completely new ways—from James Turrell’s work with light and space, to Es Devlin’s performative and multi-disciplinary practice, to teamLab, a collective that has continuously sought to transcend boundaries of perception through innovations in technology.

"Collectively they reflect the arc of experiential art as a movement and the remarkable ways that artists are innovating with emerging mediums and placing audiences at the center of their work. We’re looking forward to opening our doors next spring and welcoming the public to become a part of the amazing new worlds these artists create.”
The venue houses more than 30,000sq ft of flexible installation space Credit: Superblue
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NEWS
'Mind-blowing' experiential art space Superblue opens its doors in Miami
POSTED 15 Apr 2021 . BY Tom Walker
Superblue Miami's first exhibition is called Every Wall Is a Door, showcasing dynamic large-scale installations Credit: Teamlab
The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood
The first exhibition at the new venue is Every Wall Is a Door, showcasing dynamic large-scale installations
Superblue describes itself as a groundbreaking new enterprise dedicated to producing, presenting, and engaging audiences with experiential art
Company is developing a number of experiential art centres – of which Miami is the first
Experiential art company Superblue has launched its first venue in Miami, US.

The 50,000sq ft art centre is located in the city’s Allapattah neighbourhood – directly across from the Rubell Museum – and features more than 30,000sq ft of flexible installation space.

There is also a 5,000sq ft flexible programming and events space, to support Superblue’s year-round programme of talks, performances, workshops, family programs, as well as event rentals; a shop featuring artist-inspired items; and an outdoor cafe.

The first exhibition at the new venue is Every Wall Is a Door, showcasing dynamic large-scale installations created by three of the world’s leading experiential artists – Es Devlin, James Turrell and the art collective called Teamlab.

Shantelle Rodriguez, Director of Superblue Miami.“Not only does Superblue Miami add a new dimension to the arts and culture landscape in our region, but it has been conceived as a cultural hub that will be deeply rooted in and integrated with the community.

“In planning our launch and year-round programme, it’s been very exciting to collaborate with local cultural and civic groups and begin the process of forging meaningful partnerships.

"Our goal is to create resources, events, and other programs that support our community, and bring to the fore the pressing issues and perspectives that the artists engage with through their work.”

Superblue describes itself as a groundbreaking new enterprise dedicated to producing, presenting, and engaging audiences with experiential art.

Its experiential art centres – of which Miami is the first – will be specifically designed for presenting large-scale, immersive art installations, providing artists with expanded opportunities to "transport audiences to the new worlds they create".

Superblue cofounder and CEO Mollie Dent-Brocklehurst said: “The artists inaugurating Superblue’s first experiential art center offer a glimpse into the breadth of the experiential art movement and the extraordinary possibilities for the public to engage with and activate these kinds of works.

“Each of these artists provokes us to see our relationship to the world and each other in completely new ways—from James Turrell’s work with light and space, to Es Devlin’s performative and multi-disciplinary practice, to teamLab, a collective that has continuously sought to transcend boundaries of perception through innovations in technology.

"Collectively they reflect the arc of experiential art as a movement and the remarkable ways that artists are innovating with emerging mediums and placing audiences at the center of their work. We’re looking forward to opening our doors next spring and welcoming the public to become a part of the amazing new worlds these artists create.”
The venue houses more than 30,000sq ft of flexible installation space Credit: Superblue
RELATED STORIES
teamLab bring a world of immersive artworks to Macau


Art collective teamLab, working with Sands Resorts Macao, are set to open a museum of immersive digital artworks in Macau, China, this February.
teamLab create borderless and immersive digital worlds in new Shanghai Museum


Art collective teamLab have launched their second digital-only Borderless museum, described as "a world made of artworks without boundaries."
Es Devlin nabs UK Pavilion job for Dubai Expo 2020


Cross-disciplinary British-based designer Es Devlin has been selected to design the UK Pavilion at the Dubai Expo 2020.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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