Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
RELATED STORIES
  Legoland Korea park completed - set to open on 5 May


Merlin has confirmed that Legoland Korea Resort in the city of Chuncheon, the country’s first global theme park, will open to the public on 5 May 2022.
  Merlin opens first stand-alone Peppa Pig Theme Park in Florida


The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US.
  FEATURE: Interview: Nick Varney


With major new openings happening and ambitious growth plans, Merlin Entertainments is thinking big
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
RELATED STORIES
Legoland Korea park completed - set to open on 5 May


Merlin has confirmed that Legoland Korea Resort in the city of Chuncheon, the country’s first global theme park, will open to the public on 5 May 2022.
Merlin opens first stand-alone Peppa Pig Theme Park in Florida


The world’s first stand-alone Peppa Pig Theme Park has opened at the Legoland Florida Resort in Florida, US.
FEATURE: Interview: Nick Varney


With major new openings happening and ambitious growth plans, Merlin Entertainments is thinking big
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS