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NEWS
Merlin to launch mini-Legoland in Germany
POSTED 29 Nov 2006 . BY
Merlin Entertainments has unveiled plans to open the first of a new mini-Legoland concept in Germany next year.

The UK-based company – which operates the Sea Life Centre and Dungeon brands as well as the four Legoland parks, and also owns the Earth Explorer attraction in Belgium and recently acquired the Gardaland theme park in Italy – will open the first Legoland Discovery Centre in Berlin at Easter 2007.

The 3,000sq m (32,300sq ft) attraction, located in Potsdamer Platz, will include a Berlin MiniLand, a castle ride, a factory tour experience, play areas and a 4D cinema.

Mark Oakley, a spokesperson for Merlin, said: “We firmly believe Legoland Discovery Centre represents a new, high value attraction with rollout potential in Europe, North America and elsewhere.”

The Daily Telegraph, has reported today that Merlin has been approached by betting company Ladbrokes to include a Legoland attraction as part of its proposed bid to operate a supercasino in Blackpool.

"Merlin Entertainments firmly believes that family leisure brands such as Sea Life and Legoland have an important role to play in the exciting new developments planned for Blackpool," said Oakley.

"Both are quality brands providing broader entertainment to both traditional and new visitors. However, while the company has spoken to a number of potential partners, as well as to the City Council, about future opportunities, no definite plans have been agreed and this is unlikely before the new casino license has been awarded.

The Casino Advisory Panel is scheduled to make its recommendation for the location of the UK’s first supercasino to secretary of state for culture, media and sport, Tessa Jowell, in January.

Photograph: The Lego Brandenburg Gate, which will be a feature of Berlin Miniland

MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Merlin to launch mini-Legoland in Germany
POSTED 29 Nov 2006 . BY
Merlin Entertainments has unveiled plans to open the first of a new mini-Legoland concept in Germany next year.

The UK-based company – which operates the Sea Life Centre and Dungeon brands as well as the four Legoland parks, and also owns the Earth Explorer attraction in Belgium and recently acquired the Gardaland theme park in Italy – will open the first Legoland Discovery Centre in Berlin at Easter 2007.

The 3,000sq m (32,300sq ft) attraction, located in Potsdamer Platz, will include a Berlin MiniLand, a castle ride, a factory tour experience, play areas and a 4D cinema.

Mark Oakley, a spokesperson for Merlin, said: “We firmly believe Legoland Discovery Centre represents a new, high value attraction with rollout potential in Europe, North America and elsewhere.”

The Daily Telegraph, has reported today that Merlin has been approached by betting company Ladbrokes to include a Legoland attraction as part of its proposed bid to operate a supercasino in Blackpool.

"Merlin Entertainments firmly believes that family leisure brands such as Sea Life and Legoland have an important role to play in the exciting new developments planned for Blackpool," said Oakley.

"Both are quality brands providing broader entertainment to both traditional and new visitors. However, while the company has spoken to a number of potential partners, as well as to the City Council, about future opportunities, no definite plans have been agreed and this is unlikely before the new casino license has been awarded.

The Casino Advisory Panel is scheduled to make its recommendation for the location of the UK’s first supercasino to secretary of state for culture, media and sport, Tessa Jowell, in January.

Photograph: The Lego Brandenburg Gate, which will be a feature of Berlin Miniland

MORE NEWS
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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