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NEWS
Merlin posts strong end of year results after successful 2014
POSTED 26 Feb 2015 . BY Tom Anstey
Merlin Entertainments CEO Nick Varney Credit: Merlin Entertainments
Merlin Entertainments has posted strong end of year results, recording a compounded annual growth rate from 2010 to 2014 of 12.6 per cent.

Over the year, Merlin generated £1.25bn (US$1.9bn, €1.7bn) in revenue, posting a £411m (US$637m, €561m) pre-tax profit. The attractions giant was able to deliver positive growth from existing attractions along with the continued rollout of its various brands.

2014 saw significant investment across Merlin’s 100-strong attractions portfolio. On the back of the highly successful Lego Movie, the Lego brand continued to expand, with new developments including Merlin’s seventh Legoland Discovery Center in the US, plans to open new Legoland theme parks in South Korea, Japan and Dubai, as well as a number of successful Lego launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

In the past year, Merlin welcomed more than 62 million visitors to its 105 attractions. 2014 ended positively for the company, with like-for-like revenue growth in resort theme parks increasing thanks to a considerable Halloween product offering, an unseasonably warm autumn in the UK and the continued strong performance of the Legoland parks in California and Florida. After a difficult start to the year, Midway Attractions’ performance improved in Q3 and Q4, with solid returns in both the UK and China.
RELATED STORIES
  4D film based on Lego Movie coming to Lego theme parks and Discovery Centres


Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.
  Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
  Merlin rules out buy-back of Madame Tussauds London site


Attractions giant Merlin Entertainments has ruled out a move to buy back the freehold on its central London Madame Tussauds site, after the property’s owner confirmed it is for sale.
  Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Merlin posts strong end of year results after successful 2014
POSTED 26 Feb 2015 . BY Tom Anstey
Merlin Entertainments CEO Nick Varney Credit: Merlin Entertainments
Merlin Entertainments has posted strong end of year results, recording a compounded annual growth rate from 2010 to 2014 of 12.6 per cent.

Over the year, Merlin generated £1.25bn (US$1.9bn, €1.7bn) in revenue, posting a £411m (US$637m, €561m) pre-tax profit. The attractions giant was able to deliver positive growth from existing attractions along with the continued rollout of its various brands.

2014 saw significant investment across Merlin’s 100-strong attractions portfolio. On the back of the highly successful Lego Movie, the Lego brand continued to expand, with new developments including Merlin’s seventh Legoland Discovery Center in the US, plans to open new Legoland theme parks in South Korea, Japan and Dubai, as well as a number of successful Lego launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

In the past year, Merlin welcomed more than 62 million visitors to its 105 attractions. 2014 ended positively for the company, with like-for-like revenue growth in resort theme parks increasing thanks to a considerable Halloween product offering, an unseasonably warm autumn in the UK and the continued strong performance of the Legoland parks in California and Florida. After a difficult start to the year, Midway Attractions’ performance improved in Q3 and Q4, with solid returns in both the UK and China.
RELATED STORIES
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres


Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin rules out buy-back of Madame Tussauds London site


Attractions giant Merlin Entertainments has ruled out a move to buy back the freehold on its central London Madame Tussauds site, after the property’s owner confirmed it is for sale.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS