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NEWS
Mercedes-Benz World to open in October
POSTED 25 May 2006 . BY Helen Patenall
Mercedes-Benz World, a 155 acre (63 hectare) visitor attraction at the Brooklands racing circuit in Weybridge, Surrey, UK, will open to the public in late October.

The attraction will feature interactive exhibitions about the Mercedes-Benz brand and a handling circuit which visitors can use to test their driving skills.

Visitors will first enter a cinema documenting the history of Mercedes-Benz before viewing every car and colour manufactured, including the first car produced by Karl Benz in 1886 and a modified 1913 Lightning Benz.

The attraction will also offer visitors the opportunity to experience the manufacture of a C-Class car via a 3D simulated ride.

Permanent and changing multimedia exhibitions will chronicle the story of the company from its pioneering beginnings in the 19th Century to its latest innovations in the 21st Century, with the first exhibition presenting the history of the SL-Class sports car.

Driving experiences on the 2.5km (1.5 mile) handling circuits – including a wet skid circle and a 10 acre (4 hectare) off-road course – will be on offer.

A ‘kids zone’ will feature activities such as an interactive and problem-solving lab. Older children will be able to drive a fortwo city car.

Facilities at the attraction will comprise a restaurant and a café, as well as the UK’s first 100-bed Columbus Hotel and Spa – due to open in spring 2007 – which will feature a gym, a swimming pool, hydro baths and a sauna.

Admission to Mercedes-Benz World is free. Details: www.mercedes-benzworld.co.uk

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Savutuvan Apaja, Haapaniemi, Finland
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Mercedes-Benz World to open in October
POSTED 25 May 2006 . BY Helen Patenall
Mercedes-Benz World, a 155 acre (63 hectare) visitor attraction at the Brooklands racing circuit in Weybridge, Surrey, UK, will open to the public in late October.

The attraction will feature interactive exhibitions about the Mercedes-Benz brand and a handling circuit which visitors can use to test their driving skills.

Visitors will first enter a cinema documenting the history of Mercedes-Benz before viewing every car and colour manufactured, including the first car produced by Karl Benz in 1886 and a modified 1913 Lightning Benz.

The attraction will also offer visitors the opportunity to experience the manufacture of a C-Class car via a 3D simulated ride.

Permanent and changing multimedia exhibitions will chronicle the story of the company from its pioneering beginnings in the 19th Century to its latest innovations in the 21st Century, with the first exhibition presenting the history of the SL-Class sports car.

Driving experiences on the 2.5km (1.5 mile) handling circuits – including a wet skid circle and a 10 acre (4 hectare) off-road course – will be on offer.

A ‘kids zone’ will feature activities such as an interactive and problem-solving lab. Older children will be able to drive a fortwo city car.

Facilities at the attraction will comprise a restaurant and a café, as well as the UK’s first 100-bed Columbus Hotel and Spa – due to open in spring 2007 – which will feature a gym, a swimming pool, hydro baths and a sauna.

Admission to Mercedes-Benz World is free. Details: www.mercedes-benzworld.co.uk

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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