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NEWS
Massive international expansion planned for easyHotel
POSTED 02 May 2006 . BY
EasyGroup has announced that its hotel arm – easyHotel – signed a US$407m (£219m, 320m euro) master franchise agreement with Istithmar Hotels – a subsidiary of Dubai-based alternative investment house Istithmar PJSC – to open a chain of 38 budget hotels across the Middle East, North Africa, India and Pakistan within the next five years.

EasyHotel will open six properties in Dubai, eight in India, three each in Saudi Arabia and Pakistan, two each in Lebanon and Egypt and one each in Sharjah, Kuwait, Bahrain, Oman, Abu Dhabi, Ras Al Khaimah, Qatar, Morocco, Turkey, Syria, Libya, Jordan, Tunisia and Algeria.

Each hotel will contain between 80 and 120 rooms. Eight of these hotels will be operational by the end of 2007 and a further 18 will be operational by the end of 2008. The remaining 12 will be operational over the following three years.

The expansion is a response to easyGroup’s perceived market demand for branded budget hotels in view of mid-scale segment growth in these regions.

Stelios Haji-Ioannou, easyGroup chair, said: “Our expansion into these areas demonstrates our strategy of building our brands globally by working with world class partners like Istithmar PJSC.”

The hotels offer short-stay travellers small, no-frills and simply furnished rooms at budget prices.

The company opened hotels in London and Switzerland in 2005. Details: www.easyHotel.com

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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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NEWS
Massive international expansion planned for easyHotel
POSTED 02 May 2006 . BY
EasyGroup has announced that its hotel arm – easyHotel – signed a US$407m (£219m, 320m euro) master franchise agreement with Istithmar Hotels – a subsidiary of Dubai-based alternative investment house Istithmar PJSC – to open a chain of 38 budget hotels across the Middle East, North Africa, India and Pakistan within the next five years.

EasyHotel will open six properties in Dubai, eight in India, three each in Saudi Arabia and Pakistan, two each in Lebanon and Egypt and one each in Sharjah, Kuwait, Bahrain, Oman, Abu Dhabi, Ras Al Khaimah, Qatar, Morocco, Turkey, Syria, Libya, Jordan, Tunisia and Algeria.

Each hotel will contain between 80 and 120 rooms. Eight of these hotels will be operational by the end of 2007 and a further 18 will be operational by the end of 2008. The remaining 12 will be operational over the following three years.

The expansion is a response to easyGroup’s perceived market demand for branded budget hotels in view of mid-scale segment growth in these regions.

Stelios Haji-Ioannou, easyGroup chair, said: “Our expansion into these areas demonstrates our strategy of building our brands globally by working with world class partners like Istithmar PJSC.”

The hotels offer short-stay travellers small, no-frills and simply furnished rooms at budget prices.

The company opened hotels in London and Switzerland in 2005. Details: www.easyHotel.com

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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