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Manchester City teams up with TRX for fitness programmes
POSTED 11 Apr 2014 . BY Jak Phillips
Manchester City stars including Pablo Zabaleta and James Milner will workout using a range of TRX equipment
English Premier League title contender Manchester City Football Club (MCFC) is hoping a new tie-up with fitness equipment supplier TRX can give it the edge in its quest to secure a second championship crown in three seasons.

The deal sees the club continue to use TRX equipment in club fitness regimes, which will now be bolstered with the introduction of tailored TRX training programmes.

Designed to sustain health, on-pitch performance and elite fitness levels, the TRX programmes will be adopted by City’s first team and academy players.

Stars such as Pablo Zabaleta, James Milner, Fernandinho and Alvaro Negredo will workout using a range of TRX equipment, combined with personalised TRX training programmes, as part of their daily routine to improve endurance, strength, agility, flexibility and balance.

“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, head of sports science at MCFC.

“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”

As part of the partnership, TRX will collaborate with MCFC on as series of strength and conditioning publication pieces, while players will feature in a TRX promotional video alongside digital and social marketing campaigns.

There will also be a dedicated TRX Training Zone within the gym of the club’s new football academy, set to open later this year.

“TRX is proud to partner with Manchester City and we are excited to support their training needs with our 'triple threat' of product, education and programming,” added Randy Hetrick, CEO and creator of the TRX Suspension Trainer.

“We're excited to watch them compete at such a high level in the most prestigious football league in the world."
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  TRX broadens training reach with Lifetime partnership


TRX is aiming to bring its education range of training courses to the wider market through a six-month exclusive partnership with provider Lifetime Training.
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Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
+ More news   
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NEWS
Manchester City teams up with TRX for fitness programmes
POSTED 11 Apr 2014 . BY Jak Phillips
Manchester City stars including Pablo Zabaleta and James Milner will workout using a range of TRX equipment
English Premier League title contender Manchester City Football Club (MCFC) is hoping a new tie-up with fitness equipment supplier TRX can give it the edge in its quest to secure a second championship crown in three seasons.

The deal sees the club continue to use TRX equipment in club fitness regimes, which will now be bolstered with the introduction of tailored TRX training programmes.

Designed to sustain health, on-pitch performance and elite fitness levels, the TRX programmes will be adopted by City’s first team and academy players.

Stars such as Pablo Zabaleta, James Milner, Fernandinho and Alvaro Negredo will workout using a range of TRX equipment, combined with personalised TRX training programmes, as part of their daily routine to improve endurance, strength, agility, flexibility and balance.

“Strength and conditioning forms an important part of our training programmes for all our squads,” said Dr Sam Erith, head of sports science at MCFC.

“Players will work daily on individualised programmes with the goals of making key athletic movements more efficient and the body more resilient to the risk of injury.”

As part of the partnership, TRX will collaborate with MCFC on as series of strength and conditioning publication pieces, while players will feature in a TRX promotional video alongside digital and social marketing campaigns.

There will also be a dedicated TRX Training Zone within the gym of the club’s new football academy, set to open later this year.

“TRX is proud to partner with Manchester City and we are excited to support their training needs with our 'triple threat' of product, education and programming,” added Randy Hetrick, CEO and creator of the TRX Suspension Trainer.

“We're excited to watch them compete at such a high level in the most prestigious football league in the world."
RELATED STORIES
TRX broadens training reach with Lifetime partnership


TRX is aiming to bring its education range of training courses to the wider market through a six-month exclusive partnership with provider Lifetime Training.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

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