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Machine learning meets culture, as Google rolls out experimental programs on Art and Culture app
POSTED 13 Mar 2018 . BY Tom Anstey
Google's Arts & Culture Lab in Paris has been experimenting with how AI can be used for the benefit of culture Credit: Google
Google has released three experimental computer programs through its arts and culture platform, each designed to explore how machine learning can enhance the public’s understanding of, and access to, art.

The three experiments include new tools offering users the opportunity to search for and discover art and photography in archives that would otherwise be “overwhelming or inaccessible”.



The first new application, called ‘Art Palette’ allows users to select several colours, with the app then generating classic and modern artworks that conform to the selected restrictions. In a promotional video, Google had designer Paul Smith try out the feature to show how it can inspire artwork.



The second experiment allows access to a broad range of American history and culture, with Life Tags offering access to LIFE magazine’s archive, which in reality fills three warehouses “stretching 6,000ft (1,800m)”.

Starting in 1936, the magazine is responsible for capturing some of the most iconic moments through the 20th century. During a near 70-year run that ended in 2000, millions of photos were taken, with only 5 per cent ever published. With the new app, 4 million of those photos are now available to look at, with the tool organising the LIFE archives into an interactive encyclopedia, where users can search by topics such as astronauts, babies making funny faces and boxing to name a few.

The last of the three experiments used machine learning to help turn the New York Museum of Modern Art’s archive of more than 30,000 photos into an interactive archive of the institution's exhibitions.

The archive while vast, didn’t detail any information about the works themselves. Using a tool built in collaboration with MoMA, 27,000 works dating back to 1929 were automatically identified and catalogued.

“Now a photo from a 1929 painting exhibition opens a window into an iconic work by Paul Cézanne; a 1965 shot of Robert Rauschenberg prints connects you to those same works in MoMA’s 2017 Rauschenberg retrospective; and one corner of a 2013 design exhibition becomes a portal into poster art across two centuries,” said MoMA.



“We unveiled our first set of experiments that used AI to aid cultural discoveries in 2016,” said Damien Henry, experiments team lead at Google Arts & Culture.

“Since then we’ve collaborated with institutions and artists, and we hope that these experimental applications will not only lead you to explore something new, but also shape our conversations around the future of technology, its potential as an aid for discovery and creativity.”
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James Davis, program manager of the Google Cultural Institute, has revealed how Google’s technological advances will benefit the future of the arts and culture sectors, with digital opening up a new pathway for the consumer.
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NEWS
Machine learning meets culture, as Google rolls out experimental programs on Art and Culture app
POSTED 13 Mar 2018 . BY Tom Anstey
Google's Arts & Culture Lab in Paris has been experimenting with how AI can be used for the benefit of culture Credit: Google
Google has released three experimental computer programs through its arts and culture platform, each designed to explore how machine learning can enhance the public’s understanding of, and access to, art.

The three experiments include new tools offering users the opportunity to search for and discover art and photography in archives that would otherwise be “overwhelming or inaccessible”.



The first new application, called ‘Art Palette’ allows users to select several colours, with the app then generating classic and modern artworks that conform to the selected restrictions. In a promotional video, Google had designer Paul Smith try out the feature to show how it can inspire artwork.



The second experiment allows access to a broad range of American history and culture, with Life Tags offering access to LIFE magazine’s archive, which in reality fills three warehouses “stretching 6,000ft (1,800m)”.

Starting in 1936, the magazine is responsible for capturing some of the most iconic moments through the 20th century. During a near 70-year run that ended in 2000, millions of photos were taken, with only 5 per cent ever published. With the new app, 4 million of those photos are now available to look at, with the tool organising the LIFE archives into an interactive encyclopedia, where users can search by topics such as astronauts, babies making funny faces and boxing to name a few.

The last of the three experiments used machine learning to help turn the New York Museum of Modern Art’s archive of more than 30,000 photos into an interactive archive of the institution's exhibitions.

The archive while vast, didn’t detail any information about the works themselves. Using a tool built in collaboration with MoMA, 27,000 works dating back to 1929 were automatically identified and catalogued.

“Now a photo from a 1929 painting exhibition opens a window into an iconic work by Paul Cézanne; a 1965 shot of Robert Rauschenberg prints connects you to those same works in MoMA’s 2017 Rauschenberg retrospective; and one corner of a 2013 design exhibition becomes a portal into poster art across two centuries,” said MoMA.



“We unveiled our first set of experiments that used AI to aid cultural discoveries in 2016,” said Damien Henry, experiments team lead at Google Arts & Culture.

“Since then we’ve collaborated with institutions and artists, and we hope that these experimental applications will not only lead you to explore something new, but also shape our conversations around the future of technology, its potential as an aid for discovery and creativity.”
RELATED STORIES
Free-runner and urban explorer take on Gehry’s Guggenheim Bilbao as museum turns 20


Bilbao’s Guggenheim and Google Arts & Culture have released a new film to celebrate 20 years of the museum and its iconic architecture.
Exclusive: New technologies driving digital culture says Google Cultural Institute's James Davis


James Davis, program manager of the Google Cultural Institute, has revealed how Google’s technological advances will benefit the future of the arts and culture sectors, with digital opening up a new pathway for the consumer.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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