Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
MVRDV win design competition for cultural hub rooted in Dutch architecture
POSTED 17 Jun 2015 . BY Kate Corney
The Zaan Living Room will be the central space for visitors Credit: MVRDV
Architects MVRDV have been chosen to create a new Cultural Cluster in Zaanstad city in the Netherlands, following a design competition.

The Zaandstad Cultural Cluster is part of Dutch architect Sjoerd Soeters' urban plan designed to add local character to the inner city with a ‘new Zaan style’, drawing inspiration from traditional Dutch architecture.

The 7,500sq m (80,729sq ft) Cultural Cluster will house local cultural institutions, each represented by a historic Zaan house silhouette on the building's façade. It will be home to a film house, a library, a performing and visual arts centre, a pop music centre, a music school, a centre for design and a local radio station.

The new building will neighbour the city's main train station, city hall and the famous Inntel Hotel, designed as a stack of green Dutch houses.

The UNESCO World Heritage site Zaanse Schans lies nearby Zaanstad and the city has been changing since 2001 to reflect its architectural heritage, including a redesign of the city hall into oversized Zaan houses. The Cultural Cluster is the next step in the plan.

MVRDV co-founder and principal Jacob van Rijs said: “We turned the typical Zaan house inside out, creating an urban living room. On the exterior façade a wallpaper motif contrasts with interior spaces clad in the green wooden facades so typical of the Zaan region. The characteristic shape of the Zaan house returns as the shape of the building's main atrium void – a cut-out within the larger volume.”

Each of the institutions the cluster will house will receive its own space in the silhouette of a Zaan house of a different colour. The largest of these spaces is the Zaan Living Room, located directly on the square in front of the city hall. In this central space, all of the different elements are connected and come together. It is a space for visitors, audiences of the various institutions, waiting commuters and shoppers going to the restaurants inside the building.

The pop music hall on the ground floor offers room for 500 visitors and has a flexible design for different events. The local radio station will be housed in a studio with a view of the stacked hotel as a backdrop. In addition to a large number of programme-specific spaces (film halls, music rooms, creative labs, workshops and dance studios) the building will also feature a number of flexible working spaces.

The new Cultural Cluster will be built on a raised pedestrian square, above a bike park designed as a silhouette of a Zaan house.

The building will use sustainable technologies and a compact design for energy efficiency, as well as world-class acoustics.

MVRDV won the competition to design the new Zaanstad Cultural Cluster together with engineering firm Royal HaskoningDHV, Bureau Theateradvies (theatre advice) and Viabizzuno lighting designers.
The new Cultural Cluster will be built on a raised pedestrian square Credit: MVRDV
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
MVRDV win design competition for cultural hub rooted in Dutch architecture
POSTED 17 Jun 2015 . BY Kate Corney
The Zaan Living Room will be the central space for visitors Credit: MVRDV
Architects MVRDV have been chosen to create a new Cultural Cluster in Zaanstad city in the Netherlands, following a design competition.

The Zaandstad Cultural Cluster is part of Dutch architect Sjoerd Soeters' urban plan designed to add local character to the inner city with a ‘new Zaan style’, drawing inspiration from traditional Dutch architecture.

The 7,500sq m (80,729sq ft) Cultural Cluster will house local cultural institutions, each represented by a historic Zaan house silhouette on the building's façade. It will be home to a film house, a library, a performing and visual arts centre, a pop music centre, a music school, a centre for design and a local radio station.

The new building will neighbour the city's main train station, city hall and the famous Inntel Hotel, designed as a stack of green Dutch houses.

The UNESCO World Heritage site Zaanse Schans lies nearby Zaanstad and the city has been changing since 2001 to reflect its architectural heritage, including a redesign of the city hall into oversized Zaan houses. The Cultural Cluster is the next step in the plan.

MVRDV co-founder and principal Jacob van Rijs said: “We turned the typical Zaan house inside out, creating an urban living room. On the exterior façade a wallpaper motif contrasts with interior spaces clad in the green wooden facades so typical of the Zaan region. The characteristic shape of the Zaan house returns as the shape of the building's main atrium void – a cut-out within the larger volume.”

Each of the institutions the cluster will house will receive its own space in the silhouette of a Zaan house of a different colour. The largest of these spaces is the Zaan Living Room, located directly on the square in front of the city hall. In this central space, all of the different elements are connected and come together. It is a space for visitors, audiences of the various institutions, waiting commuters and shoppers going to the restaurants inside the building.

The pop music hall on the ground floor offers room for 500 visitors and has a flexible design for different events. The local radio station will be housed in a studio with a view of the stacked hotel as a backdrop. In addition to a large number of programme-specific spaces (film halls, music rooms, creative labs, workshops and dance studios) the building will also feature a number of flexible working spaces.

The new Cultural Cluster will be built on a raised pedestrian square, above a bike park designed as a silhouette of a Zaan house.

The building will use sustainable technologies and a compact design for energy efficiency, as well as world-class acoustics.

MVRDV won the competition to design the new Zaanstad Cultural Cluster together with engineering firm Royal HaskoningDHV, Bureau Theateradvies (theatre advice) and Viabizzuno lighting designers.
The new Cultural Cluster will be built on a raised pedestrian square Credit: MVRDV
RELATED STORIES
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS