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NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
  Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
  Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
  Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
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NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Tel: +44 (0)1462 431385

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