Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
  Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
  Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
  Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS