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NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
  Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
  Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
  Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
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NEWS
Longleat eyes extended stays with hotel and waterpark plan
POSTED 13 Jul 2017 . BY Tom Anstey
Longleat has already committed to spending as much as £3m each year as it improves the site over the next decade Credit: Shutterstock
Plans to develop a 240-bedroom hotel, waterpark and conference facility at the Longleat Estate in Wiltshire are likely to be greenlit when the plans go before councillors next week.

Longleat Enterprises – the commercial arm of the 465-year-old estate – lodged the plans with Wiltshire Council in February earlier this year.

Proposed with the idea of facilitating growth over the next decade, and increasing length of stay at the stately home and safari park, the council will meet on 19 July, with a planning officer's report already having recommended approval subject to conditions.

"This proposed development will provide new hotel accommodation, business conferencing facilities and leisure facilities of a type that is presently absent in Wiltshire,” said the report.

"It is likely to have significant economic benefits which will help support the local community by providing direct and indirect employment, and which will help to secure the long term viability of the Longleat Estate."

Longleat has already committed to spending as much as £3m (US$3.9m, €3.4m) each year as it improves the site over the next decade, with a focus on the history site and increasing visitor stay.

“We’re very happy to be bringing this exciting development to the Strategic Planning Committee next week,” said Longleat Enterprises CEO, Bob Montgomery in a statement to Attractions Management.

“We believe that the timing couldn’t be better for us and for the county, as while guaranteeing the long term sustainability of the Longleat estate and one of the region’s biggest tourist attractions, our sixteen month public consultation has also shown that there is a huge demand in the region for family accommodation and a hotel with business conference facilities for up to 200 delegates.

“It is also estimated the hotel will create a total of 550 full time equivalent positions once open and during its two year construction, giving a much needed economic boost to the communities we support."
RELATED STORIES
Heritage focus for Longleat with 10-year masterplan


Longleat Safari and Adventure Park, in Wiltshire, England, has outlined its long-term plans, switching focus to look at the history of the grounds and how its resident animals play into that.
Glastonbury founder confirms further talks with Longleat over 2018 Festival


Glastonbury founder Michael Eavis has confirmed further talks with Longleat Safari and Adventure Park about hosting the world-famous music festival in 2018.
Exclusive: Longleat ‘exploring’ idea of hosting Glastonbury Festival


Longleat Safari and Adventure Park has confirmed it’s had talks with the organisers of Glastonbury about hosting the world-famous music festival in 2018.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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