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NEWS
Longleat unveils new attractions for 2004
POSTED 05 Feb 2004 . BY
Longleat has unveiled a number of new attractions for the 2004 season including a Super Beasts show to replace last year’s insect extravaganza, The Ugh Show.

Visitors will enter a set designed to look like a superhero’s secret underground training camp where they will meet animals with super abilities – including super survivors, super adaptors, super constrictors, and super recyclers, not to mention those that are super strong, super toxic, super hungry and super loud.

The daily shows will run from 17 July, with a 15 minute experience followed by animal handling for guests.

A spokesperson for Longleat said: “We aim to educate and entertain visitors about the super abilities some animals have, and also show them how they are superheros themselves.”

Also new for the 2004 season, which begins on 27 March, are a 1,500sq m outdoor aviary where the elephant enclosure used to be, which will be home to 40 flamingos; a walkthrough wallaby wood and a new waterside home for tapirs. Three new rhino will be joining the existing group.

A new indoor interactive soft play centre is being built in the Longleat Adventure Castle and Enchanted Storytellers will return in the summer holidays.

Longleat is also opening up a Mystical Garden Experience, where the grounds and gardens have been developed to showcase topiary and water features. It will be free to the public.

The park is also expected to unveil a further mystery attraction later this year, which will be situated where the Dr Who attraction was previously, and is expected to be another animal attraction.

The developments are part of a planned £1.4m investment for 2004 by Longleat in capital projects. This is a £100,000 increase on expenditure in 2003. Details: www.longleat.co.uk

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
Longleat unveils new attractions for 2004
POSTED 05 Feb 2004 . BY
Longleat has unveiled a number of new attractions for the 2004 season including a Super Beasts show to replace last year’s insect extravaganza, The Ugh Show.

Visitors will enter a set designed to look like a superhero’s secret underground training camp where they will meet animals with super abilities – including super survivors, super adaptors, super constrictors, and super recyclers, not to mention those that are super strong, super toxic, super hungry and super loud.

The daily shows will run from 17 July, with a 15 minute experience followed by animal handling for guests.

A spokesperson for Longleat said: “We aim to educate and entertain visitors about the super abilities some animals have, and also show them how they are superheros themselves.”

Also new for the 2004 season, which begins on 27 March, are a 1,500sq m outdoor aviary where the elephant enclosure used to be, which will be home to 40 flamingos; a walkthrough wallaby wood and a new waterside home for tapirs. Three new rhino will be joining the existing group.

A new indoor interactive soft play centre is being built in the Longleat Adventure Castle and Enchanted Storytellers will return in the summer holidays.

Longleat is also opening up a Mystical Garden Experience, where the grounds and gardens have been developed to showcase topiary and water features. It will be free to the public.

The park is also expected to unveil a further mystery attraction later this year, which will be situated where the Dr Who attraction was previously, and is expected to be another animal attraction.

The developments are part of a planned £1.4m investment for 2004 by Longleat in capital projects. This is a £100,000 increase on expenditure in 2003. Details: www.longleat.co.uk

MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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