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London's Serpentine Gallery opens ESPA-sponsored Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London, UK has opened its 2012 Pavilion - designed by Herzog and de Meuron/Ai Weiwei and sponsored by international spa group ESPA.

ESPA confirmed its sponsorship in March - the first of its cultural partnerships this year. The 2012 Pavilion also forms part of the London 2012 Festival.

The Pavilion is designed to enable visitors able to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
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NEWS
London's Serpentine Gallery opens ESPA-sponsored Pavilion
POSTED 06 Jun 2012 . BY Pete Hayman
Image: The Serpentine Gallery Pavilion 2012

The Serpentine Gallery in London, UK has opened its 2012 Pavilion - designed by Herzog and de Meuron/Ai Weiwei and sponsored by international spa group ESPA.

ESPA confirmed its sponsorship in March - the first of its cultural partnerships this year. The 2012 Pavilion also forms part of the London 2012 Festival.

The Pavilion is designed to enable visitors able to go beneath the Serpentine lawn to explore the "hidden history" of the gallery's previous 11 commissions.

A total of 11 columns represent previous structures, while the 12th supports a floating roof 1.4m (4.6ft) above the ground. Design features of the Pavilion include cork cladding.

Serpentine Gallery director Julia Peyton-Jones and co-director Hans Ulrich Obrist said: "It is a great honour to be working with Herzog and de Meuron and Ai Weiwei, the design team behind Beijing's superb Bird's Nest Stadium."

The Pavilion will remain open until 14 October.

Details: www.serpentinegallery.org

Image (c) Herzog and de Meuron and Ai Weiwei/Image (c) 2012 Iwan Baan
RELATED STORIES
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
QubicaAMF UK

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IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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