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London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

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NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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DIRECTORY
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DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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