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NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

MORE NEWS
Queen Elizabeth II to be commemorated by Thames' Illuminated River
Illuminated River, described as the world’s longest public artwork, will be lit in commemoration of the passing of Her Majesty The Queen, Elizabeth II.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
+ More news   
LATEST JOBS
Head of Visitor Experience
Hollow Rock
Salary: £62,000pa + Bonus potential of £20,000pa
Job location: Gibraltar, British Overseas Territory, Europe ,
Head of On-Site Visitor Experience
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Salary: £57,308- £63,676 per annum (depending on location)
Job location: Home-based with nationwide travel , United Kingdom
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Salary: £65,170 - £80,480
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
London’s Science Museum wins top pr award
POSTED 15 Jul 2003 . BY
The Science Museum has won the Best Campaign for Consumer Relationships award at the annual Institute of Public Relations Excellence Awards, held on 7 July.

The museum, which is currently the London Tourist Board Visitor Attraction of the Year, won the award for work on Grossology – The Impolite Science of the Human Body, an exhibition centred around demystifying the workings of the body for younger visitors.

The award was judged across arts, sports, leisure and tourism while its PR campaign included appearances on Have I Got News For You and Radio 4’s Today programme. Other PR hits included editorial support from The Beano, an attempt on the world burping record, plus an inclusion in The Times leader, which warmly praised the museum for “boldly going where no sane biology master has gone before”.

The PR campaign was masterminded by the museum’s in-house team alongside its retained PR agency, Mission 21.

Grossology was quite a risk for the severe traditionalists to stomach, being an exhibition that creatively dealt mainly with the disgusting, but funny, science of flatulence, mucus, excrement and other bodily “nasties”.

It was a huge hit with children with 2,527 visitors on one day alone, exceeding the museums target two-and-a-half times.

Museum Communications Manager, Stephen Bromberg, commented: “We took big risks with the PR programme for this exhibition. We could easily have been accused of dumbing down, but instead bold PR earned us great visitor numbers and affection and turned this into a memorable campaign,” Details: www.ipr.org.uk/excellence

MORE NEWS
Queen Elizabeth II to be commemorated by Thames' Illuminated River
Illuminated River, described as the world’s longest public artwork, will be lit in commemoration of the passing of Her Majesty The Queen, Elizabeth II.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
Merlin takes over operations at UK's largest indoor waterpark
Merlin Entertainments has secured a contract to operate Blackpool Sandcastle, the UK's largest indoor waterpark.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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