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London Olympic legacy continues with plans for boutique hotel in Stratford
POSTED 26 Feb 2015 . BY Katie Buckley
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Designed by New York-based Grzywinski + Pons Architects, the £100m (US$155m, €136m) dual hotel scheme has been dubbed the Penny Brook Development.

The scheme will consist of a 137-bed Adagio building and a 249-bed boutique hotel, called the Penny Brook. The Penny Brook will be a situated in a 25-storey tower, offering spacious rooms that maximise daylight. The scheme will also provide a 530sq m (5705sq ft) ground floor restaurant, 1270sq m (13,670sq ft) of conference space, a 276sq m (2,970sq ft) top floor restaurant and an accompanying lounge.

Since the 2012 Olympics, Stratford has become an established and desirable location. The hotel in the Stratford East Village area will help to further the London Legacy Development Corporation's plans to continue this legacy.

With several attractions already lined up for the Stratford site, such as a new Smithsonian Museum and a raft of developments set to blossom under the Olympicopolis umbrella, Eric Jafari, managing director of Union Hanover Securities, has described the site as ‘London’s next rising star.’
PROJECT PROFILE:

Penny Brook Development
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Location: London , United Kingdom
Budget: £100m (US$155m, €136m)

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NEWS
London Olympic legacy continues with plans for boutique hotel in Stratford
POSTED 26 Feb 2015 . BY Katie Buckley
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Designed by New York-based Grzywinski + Pons Architects, the £100m (US$155m, €136m) dual hotel scheme has been dubbed the Penny Brook Development.

The scheme will consist of a 137-bed Adagio building and a 249-bed boutique hotel, called the Penny Brook. The Penny Brook will be a situated in a 25-storey tower, offering spacious rooms that maximise daylight. The scheme will also provide a 530sq m (5705sq ft) ground floor restaurant, 1270sq m (13,670sq ft) of conference space, a 276sq m (2,970sq ft) top floor restaurant and an accompanying lounge.

Since the 2012 Olympics, Stratford has become an established and desirable location. The hotel in the Stratford East Village area will help to further the London Legacy Development Corporation's plans to continue this legacy.

With several attractions already lined up for the Stratford site, such as a new Smithsonian Museum and a raft of developments set to blossom under the Olympicopolis umbrella, Eric Jafari, managing director of Union Hanover Securities, has described the site as ‘London’s next rising star.’
RELATED STORIES
Union Hanover plans 220-bedroom boutique hotel for London's Stratford City


Hotel developer Union Hanover has revealed plans to create a 220-room hotel in the International Quarter of Stratford City, London, based around the design principles of New York’s meatpacking district.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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