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London Olympic legacy continues with plans for boutique hotel in Stratford
POSTED 26 Feb 2015 . BY Katie Buckley
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Designed by New York-based Grzywinski + Pons Architects, the £100m (US$155m, €136m) dual hotel scheme has been dubbed the Penny Brook Development.

The scheme will consist of a 137-bed Adagio building and a 249-bed boutique hotel, called the Penny Brook. The Penny Brook will be a situated in a 25-storey tower, offering spacious rooms that maximise daylight. The scheme will also provide a 530sq m (5705sq ft) ground floor restaurant, 1270sq m (13,670sq ft) of conference space, a 276sq m (2,970sq ft) top floor restaurant and an accompanying lounge.

Since the 2012 Olympics, Stratford has become an established and desirable location. The hotel in the Stratford East Village area will help to further the London Legacy Development Corporation's plans to continue this legacy.

With several attractions already lined up for the Stratford site, such as a new Smithsonian Museum and a raft of developments set to blossom under the Olympicopolis umbrella, Eric Jafari, managing director of Union Hanover Securities, has described the site as ‘London’s next rising star.’
PROJECT PROFILE:

Penny Brook Development
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Location: London , United Kingdom
Budget: £100m (US$155m, €136m)

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NEWS
London Olympic legacy continues with plans for boutique hotel in Stratford
POSTED 26 Feb 2015 . BY Katie Buckley
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
The planned hotel will be 25-storeys tall Credit: Union Hanover Securities
Developer and investor Union Hanover Securities has submitted a planning application for a new boutique hotel scheme at Stratford City, the former site of the 2012 Olympic Games.

Designed by New York-based Grzywinski + Pons Architects, the £100m (US$155m, €136m) dual hotel scheme has been dubbed the Penny Brook Development.

The scheme will consist of a 137-bed Adagio building and a 249-bed boutique hotel, called the Penny Brook. The Penny Brook will be a situated in a 25-storey tower, offering spacious rooms that maximise daylight. The scheme will also provide a 530sq m (5705sq ft) ground floor restaurant, 1270sq m (13,670sq ft) of conference space, a 276sq m (2,970sq ft) top floor restaurant and an accompanying lounge.

Since the 2012 Olympics, Stratford has become an established and desirable location. The hotel in the Stratford East Village area will help to further the London Legacy Development Corporation's plans to continue this legacy.

With several attractions already lined up for the Stratford site, such as a new Smithsonian Museum and a raft of developments set to blossom under the Olympicopolis umbrella, Eric Jafari, managing director of Union Hanover Securities, has described the site as ‘London’s next rising star.’
RELATED STORIES
Union Hanover plans 220-bedroom boutique hotel for London's Stratford City


Hotel developer Union Hanover has revealed plans to create a 220-room hotel in the International Quarter of Stratford City, London, based around the design principles of New York’s meatpacking district.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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