Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
  UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS