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NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
  UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
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Jobs    News   Products   Magazine   Subscribe
NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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