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NEWS
Les Mills makes its early years programming available on single license to fight childhood inactivity
POSTED 05 Sep 2019 . BY Tom Walker
The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license
Les Mills has made its Born to Move programming – which targets children as young as two – available in box set mode.

The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license.

The Born to Move Early Years for 2-3-year-olds engages very young children in an imaginative exploration of movement to music. The 30 or 45-minute class has music specially written for this age group with the instructions sung as lyrics.

Born to Move Early Years for 4-5-year-olds, meanwhile, takes youngsters on "an adventure of discovery using action and song". The 45 or 55-minute classes have been designed to engage children and to explore how their bodies work and develop self-awareness, balance, coordination and concentration skills as they interpret the music and move to the beat.

According to Justine Williams, Les Mills global business development manager, the move will allow more operators to begin offering the Born to Move programme.

“Our mission is to create a fitter planet and to do this we know we have to take on the challenge of getting more kids active from their early years onwards,” Williams said.

“By introducing a one-time payment solution, we can extend the reach of our programmes to those organisations and groups who couldn’t take on a monthly payment. This new structure allows markets to go where the kids are - thus helping protect their future.”

Public Health England recommends children under five are active for at least three hours a day.

“The children’s activity sector has many challenges, which include funding, resources and short-term workforce,” Williams added.

“By making Born to Move more accessible to operators, we hope to play our part in helping in reducing physical inactivity among children.
RELATED STORIES
  Les Mills unveils new studios and "future-focused" training styles at Auckland City Gym


Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City Gym in New Zealand.
  Les Mills On Demand partners with This Girl Can campaign


Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
  Physical activity course launched for early years practitioners


A new training course is looking to equip professionals working with very young children with the skills to confidently deliver physical activity programmes to children as young as two years old.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
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NEWS
Les Mills makes its early years programming available on single license to fight childhood inactivity
POSTED 05 Sep 2019 . BY Tom Walker
The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license
Les Mills has made its Born to Move programming – which targets children as young as two – available in box set mode.

The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license.

The Born to Move Early Years for 2-3-year-olds engages very young children in an imaginative exploration of movement to music. The 30 or 45-minute class has music specially written for this age group with the instructions sung as lyrics.

Born to Move Early Years for 4-5-year-olds, meanwhile, takes youngsters on "an adventure of discovery using action and song". The 45 or 55-minute classes have been designed to engage children and to explore how their bodies work and develop self-awareness, balance, coordination and concentration skills as they interpret the music and move to the beat.

According to Justine Williams, Les Mills global business development manager, the move will allow more operators to begin offering the Born to Move programme.

“Our mission is to create a fitter planet and to do this we know we have to take on the challenge of getting more kids active from their early years onwards,” Williams said.

“By introducing a one-time payment solution, we can extend the reach of our programmes to those organisations and groups who couldn’t take on a monthly payment. This new structure allows markets to go where the kids are - thus helping protect their future.”

Public Health England recommends children under five are active for at least three hours a day.

“The children’s activity sector has many challenges, which include funding, resources and short-term workforce,” Williams added.

“By making Born to Move more accessible to operators, we hope to play our part in helping in reducing physical inactivity among children.
RELATED STORIES
Les Mills unveils new studios and "future-focused" training styles at Auckland City Gym


Fitness giant Les Mills has launched three new studio spaces at its iconic Auckland City Gym in New Zealand.
Les Mills On Demand partners with This Girl Can campaign


Fitness group Les Mills has joined forces with Sport England’s This Girl Can campaign to help break down women’s barriers to fitness.
Physical activity course launched for early years practitioners


A new training course is looking to equip professionals working with very young children with the skills to confidently deliver physical activity programmes to children as young as two years old.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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