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NEWS
Elvis Presley Live is rolling out globally
POSTED 24 Jan 2024 . BY Kath Hudson
Elvis Evolution uses many private photos and home video Credit: Elvis Presley Enterprises
Layered Reality is launching an immersive Elvis Presley experience in Tokyo, London, Berlin and Las Vegas
The Elvis Evolution will include a performance from a life-size digital Elvis
Thousands of personal photos and home-video are being used to create the immersion
The first attraction will open in London in November this year
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.

The Elvis Evolution will thrill fans of the cultural icon using AI, holographic projection, augmented reality, live theatre and multi-sensory effects to create a fully immersive experience.

Authentic Brands Group, which owns Elvis Presley’s estate, has given Layered Reality access to thousands of personal photos and hours of home-video archive to create brand new AI Elvis performances.

Music, technology and storytelling will give guests a deeper insight into Presley’s life, showing his meteoric rise to fame and the cultural movement he catalysed in the 1950s and 1960s.

There will be an after-party Elvis-themed bar and restaurant on site at the first location in London, with live music, DJs and performances.

The London attraction opens this November, with other major cities to follow, including Las Vegas, Tokyo and Berlin.

“Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.” said the founder and CEO of Layered Reality, Andrew McGuinness.

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

Layered Reality already has two experiences running in London: Jeff Wayne’s The War of The Worlds: The Immersive Experience and The Gunpowder Plot Immersive at Tower of London’s Tower Vaults.

It’s 60 years since Presley made his global debut, yet his fame endures. His Memphis home, Graceland, draws more than 600,000 visitors annually and is the second most-visited home in the United States behind the White House.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
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Recycling and Waste Manager
City of London Corporation
Salary: £40,056 - £44,934pa + local govt pension + benefits
Job location: Epping Forest, Essex , United Kingdom
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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08-08 May 2024

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Hotel Melià , Milano , Italy
04-07 Nov 2024

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In person, St Andrews, United Kingdom
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Jobs    News   Products   Magazine   Subscribe
NEWS
Elvis Presley Live is rolling out globally
POSTED 24 Jan 2024 . BY Kath Hudson
Elvis Evolution uses many private photos and home video Credit: Elvis Presley Enterprises
Layered Reality is launching an immersive Elvis Presley experience in Tokyo, London, Berlin and Las Vegas
The Elvis Evolution will include a performance from a life-size digital Elvis
Thousands of personal photos and home-video are being used to create the immersion
The first attraction will open in London in November this year
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.

The Elvis Evolution will thrill fans of the cultural icon using AI, holographic projection, augmented reality, live theatre and multi-sensory effects to create a fully immersive experience.

Authentic Brands Group, which owns Elvis Presley’s estate, has given Layered Reality access to thousands of personal photos and hours of home-video archive to create brand new AI Elvis performances.

Music, technology and storytelling will give guests a deeper insight into Presley’s life, showing his meteoric rise to fame and the cultural movement he catalysed in the 1950s and 1960s.

There will be an after-party Elvis-themed bar and restaurant on site at the first location in London, with live music, DJs and performances.

The London attraction opens this November, with other major cities to follow, including Las Vegas, Tokyo and Berlin.

“Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.” said the founder and CEO of Layered Reality, Andrew McGuinness.

“It’ll be a memory-making experience that will be a bucket list item for Elvis fans and admirers around the world; people can step into the world of Elvis, walk in his shoes and celebrate his extraordinary musical legacy.”

Layered Reality already has two experiences running in London: Jeff Wayne’s The War of The Worlds: The Immersive Experience and The Gunpowder Plot Immersive at Tower of London’s Tower Vaults.

It’s 60 years since Presley made his global debut, yet his fame endures. His Memphis home, Graceland, draws more than 600,000 visitors annually and is the second most-visited home in the United States behind the White House.
MORE NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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