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NEWS
Lapland attraction forced to close
POSTED 05 Dec 2008 . BY Tom Walker
A temporary theme park in Dorset has been closed down by its owner after it caused a public uproar and attracted housands of complaints from visitors.

Called Lapland New Forest, the attraction was accused of misleading guests with its marketing and not living up to promises made on its website.

Ever since the park opened on 29 November it attracted nationwide media attention as hundreds of people demanded refunds and some took legal action to try and get the attraction shut down under the trade description act as well as on animal welfare grounds.

WIthin a week of its opening, more than 2,000 complaints had been lodged with local councils and the RSPCA.

According to the Bournemouth Eco, up to 50,000 people are believed to have pre-booked tickets to the park, which charged £30 per person for entry plus extra for the activities it organises inside the gates. According to visitors, most of these activities were either unavailable or they had a three to four hour queue to them.

The attraction consisted of fair ground rides, a number of husky dogs chained to their kennels, burger stalls, fish and chips stands and a nativity scene painted on a large billboard.

In a statement issued to the media on 4 December, the attraction's owner and operator, Victor Mears, accused a "campaign of organised crowd manipulation" and "event sabotage" for the forced closure.

He said: "With my deepest regret and sincerest apology I am left with no option but to announce that I am forced to close Lapland New Forest due to the unscrupulous and inaccurate negative bias media broadcasts of both local and national press and television companies that contributed significantly to fuelling widespread public concern, frenzy and distraction since the 1st December 2008."

He also advises people looking for reimbursements to "return to our website for further information on this important matter".

MORE NEWS
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

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NEWS
Lapland attraction forced to close
POSTED 05 Dec 2008 . BY Tom Walker
A temporary theme park in Dorset has been closed down by its owner after it caused a public uproar and attracted housands of complaints from visitors.

Called Lapland New Forest, the attraction was accused of misleading guests with its marketing and not living up to promises made on its website.

Ever since the park opened on 29 November it attracted nationwide media attention as hundreds of people demanded refunds and some took legal action to try and get the attraction shut down under the trade description act as well as on animal welfare grounds.

WIthin a week of its opening, more than 2,000 complaints had been lodged with local councils and the RSPCA.

According to the Bournemouth Eco, up to 50,000 people are believed to have pre-booked tickets to the park, which charged £30 per person for entry plus extra for the activities it organises inside the gates. According to visitors, most of these activities were either unavailable or they had a three to four hour queue to them.

The attraction consisted of fair ground rides, a number of husky dogs chained to their kennels, burger stalls, fish and chips stands and a nativity scene painted on a large billboard.

In a statement issued to the media on 4 December, the attraction's owner and operator, Victor Mears, accused a "campaign of organised crowd manipulation" and "event sabotage" for the forced closure.

He said: "With my deepest regret and sincerest apology I am left with no option but to announce that I am forced to close Lapland New Forest due to the unscrupulous and inaccurate negative bias media broadcasts of both local and national press and television companies that contributed significantly to fuelling widespread public concern, frenzy and distraction since the 1st December 2008."

He also advises people looking for reimbursements to "return to our website for further information on this important matter".

MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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