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NEWS
Landmark 'Slam Jam' campaign to get 180,000 primary school kids playing basketball
POSTED 24 Apr 2019 . BY Tom Walker
Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations
A new grassroots basketball programme aims to introduce the sport to 180,000 primary school-aged children across England.

Called Slam Jam, the programme has been developed by Basketball England in partnership with basketball and educational experts and is a landmark programme for Basketball England.

Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations with fun-filled sessions lasting between 45-60 minutes.

Slam Jam has been designed to provide children with their first experience of basketball and an achievable timescale to develop all the basic skills and techniques to both understand and enjoy the game.

With minimal equipment required – basketballs, bibs, cones – the programme can also be delivered almost anywhere.

Described as a "landmark programme" for Basketball England, it also represents a notable investment into the grassroots level of the game.

Slam Jam forms a key part of Basketball England’s strategic plan to deliver a sustainable future for the sport – Growing BasketbALL TOGETHER.

Young people and children are at the heart of the plan with a key focus on delivering accessible and positive basketball experiences from a young age.

“We believe the launch of Slam Jam is a huge step forward for the future of basketball in England,” said Stewart Kellett, Basketball England CEO.

“Slam Jam will help us reach a significant number of children who are yet to play basketball.

"Enjoyment should be at the heart of any playing experience and therefore we’ve ensured that the children themselves have been involved in its creation.

"This goes beyond any participation programme we’ve done before and we’re looking forward to creating some life-long players and fans of basketball.”
RELATED STORIES
  Basketball England to train staff in mental health awareness


Basketball England has become the first national governing body of sport to train its staff to a Level 2 award in mental health awareness.
  British Swimming chair Maurice Watkins appointed chair of British Basketball


British Basketball Federation (BBF) has appointed Maurice Watkins CBE as its new chair.
  Troubled British Basketball given "lifeline" to fulfil international fixtures


UK Sport is to deliver a "one-off" support deal to British Basketball, in order to help the troubled national governing body fulfil international fixtures scheduled for its men's and women's teams.
  FEATURE: Growing The Grassroots: Basketball


Getting more people involved
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NEWS
Landmark 'Slam Jam' campaign to get 180,000 primary school kids playing basketball
POSTED 24 Apr 2019 . BY Tom Walker
Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations
A new grassroots basketball programme aims to introduce the sport to 180,000 primary school-aged children across England.

Called Slam Jam, the programme has been developed by Basketball England in partnership with basketball and educational experts and is a landmark programme for Basketball England.

Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations with fun-filled sessions lasting between 45-60 minutes.

Slam Jam has been designed to provide children with their first experience of basketball and an achievable timescale to develop all the basic skills and techniques to both understand and enjoy the game.

With minimal equipment required – basketballs, bibs, cones – the programme can also be delivered almost anywhere.

Described as a "landmark programme" for Basketball England, it also represents a notable investment into the grassroots level of the game.

Slam Jam forms a key part of Basketball England’s strategic plan to deliver a sustainable future for the sport – Growing BasketbALL TOGETHER.

Young people and children are at the heart of the plan with a key focus on delivering accessible and positive basketball experiences from a young age.

“We believe the launch of Slam Jam is a huge step forward for the future of basketball in England,” said Stewart Kellett, Basketball England CEO.

“Slam Jam will help us reach a significant number of children who are yet to play basketball.

"Enjoyment should be at the heart of any playing experience and therefore we’ve ensured that the children themselves have been involved in its creation.

"This goes beyond any participation programme we’ve done before and we’re looking forward to creating some life-long players and fans of basketball.”
RELATED STORIES
Basketball England to train staff in mental health awareness


Basketball England has become the first national governing body of sport to train its staff to a Level 2 award in mental health awareness.
British Swimming chair Maurice Watkins appointed chair of British Basketball


British Basketball Federation (BBF) has appointed Maurice Watkins CBE as its new chair.
Troubled British Basketball given "lifeline" to fulfil international fixtures


UK Sport is to deliver a "one-off" support deal to British Basketball, in order to help the troubled national governing body fulfil international fixtures scheduled for its men's and women's teams.
FEATURE: Growing The Grassroots: Basketball


Getting more people involved
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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Tel: +44 (0)1462 431385

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