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Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
POSTED 08 Dec 2022 . BY Tom Walker
Salmon Eye aims to highlight the impact of aquaculture and its production techniques Credit: Kvorning Design
The floating visitor center has been conceived to inform the world on how to better feed the planet with sustainable seafood
Called Salmon Eye, the aquaculture centre was created by Kvorning Design
It was financed by Sondre Eide, the CEO and third-generation salmon farming business of Eide Fjordbruk
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.

Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning center, Salmon Eye aims to highlight the impact of aquaculture and its production techniques.

The centre is intended to be a leading forum for learning, teaching, and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels.

The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: "Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

"I'm convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

"I'm thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

"Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago."

FAST FACTS

Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022

DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
RELATED STORIES
  'Salmon Eye' visitor centre planned for Norway


A concept design for a 'world-class' visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication.
  Kvorning masterminds Neolithic rock art exhibition in Norway


Copenhagen-based design studio Kvorning Design and Communication have created a new installation for Norway's Alta Museum, with the permanent exhibition examining a collection of rock art dating back to the Neolithic era.
  Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum


Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag (MiST), to develop a new exhibition on Norway’s aquaculture industry for Norway's Coastal Museum.
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NEWS
Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
POSTED 08 Dec 2022 . BY Tom Walker
Salmon Eye aims to highlight the impact of aquaculture and its production techniques Credit: Kvorning Design
The floating visitor center has been conceived to inform the world on how to better feed the planet with sustainable seafood
Called Salmon Eye, the aquaculture centre was created by Kvorning Design
It was financed by Sondre Eide, the CEO and third-generation salmon farming business of Eide Fjordbruk
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.

Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning center, Salmon Eye aims to highlight the impact of aquaculture and its production techniques.

The centre is intended to be a leading forum for learning, teaching, and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels.

The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: "Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

"I'm convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

"I'm thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

"Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago."

FAST FACTS

Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022

DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
RELATED STORIES
'Salmon Eye' visitor centre planned for Norway


A concept design for a 'world-class' visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication.
Kvorning masterminds Neolithic rock art exhibition in Norway


Copenhagen-based design studio Kvorning Design and Communication have created a new installation for Norway's Alta Museum, with the permanent exhibition examining a collection of rock art dating back to the Neolithic era.
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum


Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag (MiST), to develop a new exhibition on Norway’s aquaculture industry for Norway's Coastal Museum.
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“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
Vikings gather for TEA’s SATE Europe conference at Europa-Park
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instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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