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Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
POSTED 08 Dec 2022 . BY Tom Walker
Salmon Eye aims to highlight the impact of aquaculture and its production techniques Credit: Kvorning Design
The floating visitor center has been conceived to inform the world on how to better feed the planet with sustainable seafood
Called Salmon Eye, the aquaculture centre was created by Kvorning Design
It was financed by Sondre Eide, the CEO and third-generation salmon farming business of Eide Fjordbruk
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.

Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning center, Salmon Eye aims to highlight the impact of aquaculture and its production techniques.

The centre is intended to be a leading forum for learning, teaching, and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels.

The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: "Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

"I'm convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

"I'm thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

"Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago."

FAST FACTS

Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022

DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
RELATED STORIES
  'Salmon Eye' visitor centre planned for Norway


A concept design for a 'world-class' visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication.
  Kvorning masterminds Neolithic rock art exhibition in Norway


Copenhagen-based design studio Kvorning Design and Communication have created a new installation for Norway's Alta Museum, with the permanent exhibition examining a collection of rock art dating back to the Neolithic era.
  Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum


Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag (MiST), to develop a new exhibition on Norway’s aquaculture industry for Norway's Coastal Museum.
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NEWS
Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
POSTED 08 Dec 2022 . BY Tom Walker
Salmon Eye aims to highlight the impact of aquaculture and its production techniques Credit: Kvorning Design
The floating visitor center has been conceived to inform the world on how to better feed the planet with sustainable seafood
Called Salmon Eye, the aquaculture centre was created by Kvorning Design
It was financed by Sondre Eide, the CEO and third-generation salmon farming business of Eide Fjordbruk
Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.

Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning center, Salmon Eye aims to highlight the impact of aquaculture and its production techniques.

The centre is intended to be a leading forum for learning, teaching, and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels.

The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: "Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

"I'm convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

"I'm thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

"Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago."

FAST FACTS

Project: Salmon Eye
Client: Eide Fjordbruk, Hålandsdalen, Norway
Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway
Architecture and experience design: Kvorning Design, Denmark
AV: Creative Technology Norway
Contractor AS: Fluctus, Norway
Fabrication: Marketex Marine, Estonia
Project period: 2019-2022

DATA
Double-curved ellipsoid structure
Height: 14,55 m spanning 4 levels (above and below the water)
Area: 1,000.6 square meters
Weight: 1,256 tons
Location: Located above 300m depth, designed and built to withstand over 4m waves
Access: Guided visits by electric boats from Rosendal, Norway.
RELATED STORIES
'Salmon Eye' visitor centre planned for Norway


A concept design for a 'world-class' visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication.
Kvorning masterminds Neolithic rock art exhibition in Norway


Copenhagen-based design studio Kvorning Design and Communication have created a new installation for Norway's Alta Museum, with the permanent exhibition examining a collection of rock art dating back to the Neolithic era.
Kvorning wins contest to design aquaculture exhibit at Norway's Coastal Museum


Copenhagen-based design studio Kvorning Design and Norwegian advertising agency Vindfang have won a competition, organised by Museums in Sør Trøndelag (MiST), to develop a new exhibition on Norway’s aquaculture industry for Norway's Coastal Museum.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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