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NEWS
Jungle wonderland experience will bring warmth to Europe next winter
POSTED 23 Nov 2015 . BY Kim Megson
Visitors will be able to enjoy up to four hours in the tropical pop-up Credit: Strong & Co
A London event design company has pledged to bring a “warm, hyper-real tropical paradise” to Europe in the middle of winter 2016.

Strong & Co – famous for its pop-up experiences at big cultural events, such as the UK’s Glastonbury music festival – is seeking funding for its latest venture, dubbed Summerland.

The company envisions a four hour live experience that will take visitors from the cold, wintry streets of London into the heart of a sweltering jungle filled with lagoons, beaches, a crystal cave, an Indiana Jones-style maze and a 40ft (12m) heated waterfall.

The space – described by its creators as a “live theatrical wonderland” – will be inhabited by character performers and live bands. In between exploring, guests will be able to enjoy games areas, swim-up bars and a dancefloor.

“Winters in Europe are long and escaping the cold means a flight,” said the company in a statement. “Often people do not have time and money to spare, but still crave the chance to relax and reconnect in the warmth. This is why we have created Summerland. Audiences check-in at our departure lounge before teleporting into a hidden paradise.”

Strong & Co’s managing director, Deborah Armstrong, is seeking investment using the online funding platform Seedrs. Currently over £150,000 (US$227,000, €213,700) of the £696,000 (US$1m, €991,000) target has been raised.

If successful, Summerland will follow in the footsteps of a number of innovative pop-ups in London. This month experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world” as part of their Height of Winter attraction.

According to Strong & Co, guests will check-in at a special departure lounge before "teleporting into a hidden paradise" Credit: Strong & Co
The jungle will bring lagoons, beaches, caves, mazes and waterfalls to the heart of London next winter Credit: Strong & Co
PROJECT PROFILE:

Height of Winter
Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”


RELATED STORIES
  Can design inspire romance? Bompas & Parr aim to find out with winter pop-up at The Shard


Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”
  Pop up cinema planned for Charing Cross tube


Tickets have already sold out for a pop-up underground cinema at Charing Cross Station at the end of May, run by the Underground Film Club and supported by the British Film Institute.
  Pop up Marvel theme park prepares to tour the US


Dates and locations for the hotly-anticipated “The Marvel Experience: The World’s First Hyper-Reality Tour” – a pop up Marvel theme park which will tour the US – have been revealed by the company’s chief creative officer, Joe Quesada at the New York Comic Con.
  Pop up restaurant opens pitchside at Nou Camp for Barcelona fans


Barcelona FC are traditionally hungry for success and the Catalan club have moved to sate this by turning part of the Nou Camp into a pitchside pop-up restaurant.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Jungle wonderland experience will bring warmth to Europe next winter
POSTED 23 Nov 2015 . BY Kim Megson
Visitors will be able to enjoy up to four hours in the tropical pop-up Credit: Strong & Co
A London event design company has pledged to bring a “warm, hyper-real tropical paradise” to Europe in the middle of winter 2016.

Strong & Co – famous for its pop-up experiences at big cultural events, such as the UK’s Glastonbury music festival – is seeking funding for its latest venture, dubbed Summerland.

The company envisions a four hour live experience that will take visitors from the cold, wintry streets of London into the heart of a sweltering jungle filled with lagoons, beaches, a crystal cave, an Indiana Jones-style maze and a 40ft (12m) heated waterfall.

The space – described by its creators as a “live theatrical wonderland” – will be inhabited by character performers and live bands. In between exploring, guests will be able to enjoy games areas, swim-up bars and a dancefloor.

“Winters in Europe are long and escaping the cold means a flight,” said the company in a statement. “Often people do not have time and money to spare, but still crave the chance to relax and reconnect in the warmth. This is why we have created Summerland. Audiences check-in at our departure lounge before teleporting into a hidden paradise.”

Strong & Co’s managing director, Deborah Armstrong, is seeking investment using the online funding platform Seedrs. Currently over £150,000 (US$227,000, €213,700) of the £696,000 (US$1m, €991,000) target has been raised.

If successful, Summerland will follow in the footsteps of a number of innovative pop-ups in London. This month experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world” as part of their Height of Winter attraction.

According to Strong & Co, guests will check-in at a special departure lounge before "teleporting into a hidden paradise" Credit: Strong & Co
The jungle will bring lagoons, beaches, caves, mazes and waterfalls to the heart of London next winter Credit: Strong & Co
RELATED STORIES
Can design inspire romance? Bompas & Parr aim to find out with winter pop-up at The Shard


Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”
Pop up cinema planned for Charing Cross tube


Tickets have already sold out for a pop-up underground cinema at Charing Cross Station at the end of May, run by the Underground Film Club and supported by the British Film Institute.
Pop up Marvel theme park prepares to tour the US


Dates and locations for the hotly-anticipated “The Marvel Experience: The World’s First Hyper-Reality Tour” – a pop up Marvel theme park which will tour the US – have been revealed by the company’s chief creative officer, Joe Quesada at the New York Comic Con.
Pop up restaurant opens pitchside at Nou Camp for Barcelona fans


Barcelona FC are traditionally hungry for success and the Catalan club have moved to sate this by turning part of the Nou Camp into a pitchside pop-up restaurant.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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