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NEWS
Jungle wonderland experience will bring warmth to Europe next winter
POSTED 23 Nov 2015 . BY Kim Megson
Visitors will be able to enjoy up to four hours in the tropical pop-up Credit: Strong & Co
A London event design company has pledged to bring a “warm, hyper-real tropical paradise” to Europe in the middle of winter 2016.

Strong & Co – famous for its pop-up experiences at big cultural events, such as the UK’s Glastonbury music festival – is seeking funding for its latest venture, dubbed Summerland.

The company envisions a four hour live experience that will take visitors from the cold, wintry streets of London into the heart of a sweltering jungle filled with lagoons, beaches, a crystal cave, an Indiana Jones-style maze and a 40ft (12m) heated waterfall.

The space – described by its creators as a “live theatrical wonderland” – will be inhabited by character performers and live bands. In between exploring, guests will be able to enjoy games areas, swim-up bars and a dancefloor.

“Winters in Europe are long and escaping the cold means a flight,” said the company in a statement. “Often people do not have time and money to spare, but still crave the chance to relax and reconnect in the warmth. This is why we have created Summerland. Audiences check-in at our departure lounge before teleporting into a hidden paradise.”

Strong & Co’s managing director, Deborah Armstrong, is seeking investment using the online funding platform Seedrs. Currently over £150,000 (US$227,000, €213,700) of the £696,000 (US$1m, €991,000) target has been raised.

If successful, Summerland will follow in the footsteps of a number of innovative pop-ups in London. This month experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world” as part of their Height of Winter attraction.

According to Strong & Co, guests will check-in at a special departure lounge before "teleporting into a hidden paradise" Credit: Strong & Co
The jungle will bring lagoons, beaches, caves, mazes and waterfalls to the heart of London next winter Credit: Strong & Co
PROJECT PROFILE:

Height of Winter
Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”


RELATED STORIES
  Can design inspire romance? Bompas & Parr aim to find out with winter pop-up at The Shard


Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”
  Pop up cinema planned for Charing Cross tube


Tickets have already sold out for a pop-up underground cinema at Charing Cross Station at the end of May, run by the Underground Film Club and supported by the British Film Institute.
  Pop up Marvel theme park prepares to tour the US


Dates and locations for the hotly-anticipated “The Marvel Experience: The World’s First Hyper-Reality Tour” – a pop up Marvel theme park which will tour the US – have been revealed by the company’s chief creative officer, Joe Quesada at the New York Comic Con.
  Pop up restaurant opens pitchside at Nou Camp for Barcelona fans


Barcelona FC are traditionally hungry for success and the Catalan club have moved to sate this by turning part of the Nou Camp into a pitchside pop-up restaurant.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
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+ More directory  
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Jungle wonderland experience will bring warmth to Europe next winter
POSTED 23 Nov 2015 . BY Kim Megson
Visitors will be able to enjoy up to four hours in the tropical pop-up Credit: Strong & Co
A London event design company has pledged to bring a “warm, hyper-real tropical paradise” to Europe in the middle of winter 2016.

Strong & Co – famous for its pop-up experiences at big cultural events, such as the UK’s Glastonbury music festival – is seeking funding for its latest venture, dubbed Summerland.

The company envisions a four hour live experience that will take visitors from the cold, wintry streets of London into the heart of a sweltering jungle filled with lagoons, beaches, a crystal cave, an Indiana Jones-style maze and a 40ft (12m) heated waterfall.

The space – described by its creators as a “live theatrical wonderland” – will be inhabited by character performers and live bands. In between exploring, guests will be able to enjoy games areas, swim-up bars and a dancefloor.

“Winters in Europe are long and escaping the cold means a flight,” said the company in a statement. “Often people do not have time and money to spare, but still crave the chance to relax and reconnect in the warmth. This is why we have created Summerland. Audiences check-in at our departure lounge before teleporting into a hidden paradise.”

Strong & Co’s managing director, Deborah Armstrong, is seeking investment using the online funding platform Seedrs. Currently over £150,000 (US$227,000, €213,700) of the £696,000 (US$1m, €991,000) target has been raised.

If successful, Summerland will follow in the footsteps of a number of innovative pop-ups in London. This month experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world” as part of their Height of Winter attraction.

According to Strong & Co, guests will check-in at a special departure lounge before "teleporting into a hidden paradise" Credit: Strong & Co
The jungle will bring lagoons, beaches, caves, mazes and waterfalls to the heart of London next winter Credit: Strong & Co
RELATED STORIES
Can design inspire romance? Bompas & Parr aim to find out with winter pop-up at The Shard


Experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world.”
Pop up cinema planned for Charing Cross tube


Tickets have already sold out for a pop-up underground cinema at Charing Cross Station at the end of May, run by the Underground Film Club and supported by the British Film Institute.
Pop up Marvel theme park prepares to tour the US


Dates and locations for the hotly-anticipated “The Marvel Experience: The World’s First Hyper-Reality Tour” – a pop up Marvel theme park which will tour the US – have been revealed by the company’s chief creative officer, Joe Quesada at the New York Comic Con.
Pop up restaurant opens pitchside at Nou Camp for Barcelona fans


Barcelona FC are traditionally hungry for success and the Catalan club have moved to sate this by turning part of the Nou Camp into a pitchside pop-up restaurant.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS