British Rowing and British Triathlon have signed a new partnership to integrate their indoor products in a bid to increase engagement in gyms.
The national governing bodies will align their mass participation products Go Row Indoor and GO TRI in a new cross-training experience for gym users.
The move aims to help British Rowing increase the number of people indoor rowing by 10 per cent over four years and British Triathlon to achieve its target of 25,000 new GO TRI registrations by April 2019.
GO TRI provides training by triathlon instructors in swimming, cycling and running skills, but the GO TRI Gym Challenge also recommends indoor rowing as an alternative to swimming – where there is no pool access or the participant cannot swim.
The collaboration means British Rowing will offer access to parts of its indoor rowing programme, Go Row Indoor, as a component of GO TRI training. The programme includes training for fitness professionals, a series of group exercise class models, a training tracker and challenge app, and national and regional events.
“There’s a natural alignment between our products, with indoor rowing being a highly effective workout, which is perfect for cross training,” said Helen Rowbotham, director of innovation at British Rowing.
“We’re confident this unique partnership will enable us to attract new participants to help grow both sports.”
Jenny Vincent, GO TRI strategic lead at British Triathlon, added: “There’s great synergy between our brands and as forward-thinking NGBs, we have similar visions for mass participation.”
The partnership will also explore opportunities to develop new indoor rowing triathlon challenges, events and supporting resources.
