The Famous Grouse Experience in Scotland has invested £0.5m to create a brand new interactive 3-D show using pioneering new technology to take visitors into the world of The Famous Grouse.
Created by Germany-based Art+com, the show will support multi-person interaction and combines real-time 3D with “photo realism” in a multi-channel format.
The grouse in the show directly responds to movements and gestures made by the guide and show participants.
On entering the show visitors are first introduced to The Famous Grouse before embarking on a spectacular flight across Scotland taking in some of the country's most famous landmarks – including Eilean Donan and the Forth Rail Bridge, and landing on the set of The Famous Grouse's iconic TV adverts.
Tracy McCafferty, general manager, said: "The interactive show is one of the most popular parts of the distillery tour and with a greater number of people expected to holiday at home this year we hope this gives people another reason to visit."
The Famous Grouse Experience is based at the Glenturret distillery in Perthshire.
