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NEWS
In Flanders Fields Museum reopens in Ypres following expansion
POSTED 26 Jun 2012 . BY Pete Hayman
Image: Ypres' new-look In Flanders Field Museum

In Flanders Field Museum, the heritage attraction examining the events of World War One (WWI), has reopened its doors in Ypres, Belgium, following an extensive renovation and expansion.

The 5,000sq m (53,819sq ft) museum is housed in the town's iconic Cloth Hall and its redesign has been led by Brussels-based design practice noAarchitecten.

A new WWI research centre has been created at In Flanders Fields Museum, which itself is 50 per cent larger following the expansion. New education spaces have also been established.

In order to offer a more "intense" visitor experience, multimedia exhibits have been used to explore general and military viewpoints of the conflict.

Among those involved were Tijdsbeeld and PieceMontée; Bruns; film-makers Klaus Verscheure and Filip Martin; and UK-based band tindersticks, which has produced a soundtrack for the attraction.

Birger Stichelbaut's aerial photography research led to the creation of the In Flanders Earth application, while Kiss the Frog worked on the computer elements.

A spokesperson for the museum said: "The necessary expansion of the museum was seized on as an opportunity to entirely renew the content of the new permanent exhibition."

Details: www.inflandersfields.be

Image: In Flanders Fields Museum
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
In Flanders Fields Museum reopens in Ypres following expansion
POSTED 26 Jun 2012 . BY Pete Hayman
Image: Ypres' new-look In Flanders Field Museum

In Flanders Field Museum, the heritage attraction examining the events of World War One (WWI), has reopened its doors in Ypres, Belgium, following an extensive renovation and expansion.

The 5,000sq m (53,819sq ft) museum is housed in the town's iconic Cloth Hall and its redesign has been led by Brussels-based design practice noAarchitecten.

A new WWI research centre has been created at In Flanders Fields Museum, which itself is 50 per cent larger following the expansion. New education spaces have also been established.

In order to offer a more "intense" visitor experience, multimedia exhibits have been used to explore general and military viewpoints of the conflict.

Among those involved were Tijdsbeeld and PieceMontée; Bruns; film-makers Klaus Verscheure and Filip Martin; and UK-based band tindersticks, which has produced a soundtrack for the attraction.

Birger Stichelbaut's aerial photography research led to the creation of the In Flanders Earth application, while Kiss the Frog worked on the computer elements.

A spokesperson for the museum said: "The necessary expansion of the museum was seized on as an opportunity to entirely renew the content of the new permanent exhibition."

Details: www.inflandersfields.be

Image: In Flanders Fields Museum
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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