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NEWS
IP owner partners Paragon Creative to create Teletubbies attractions and more
POSTED 23 Sep 2016 . BY Alice Davis
Teletubbies won multiple BAFTA awards and was nominated for two Daytime Emmys throughout its run
Tinky Winky, Dipsy, Laa Laa and Po are set to become theme park sensations as intellectual property owner DHX Brands revealed it's actively seeking operators and investors for Teletubbies themed attractions, with Paragon Creative already working on design concepts.

Kids' television programmes Twirlywoos and In The Night Garden are also being conceptualised, the first as a sensory play zone and garden, and the latter as a the show's red boat transformed into a play zone. This could be similar to the In The Night Garden Magical Boat Ride that opened at CBeebies Land in Alton Towers, UK, in 2014.

"For the Teletubbies, we're looking at doing a theme park land similar to Peppa Pig World at Paultons Park and Thomas Land at Drayton Manor," Danielle Tanton, live events and attractions manager at DHX Brands, told Attractions MAnagement. "We feel like that there are lot of rides that we can translate from the Teletubbies series. In addition, we're also looking at family entertainment concepts that can be scaled down for an indoor park."

The three popular children's IPs will all be scalable as parks, and could be tailored to suit FECs or be outdoor areas featuring customised splash zones. DHX Brands is eyeing the UK and China for its first Teletubbies zones, with the newly invigorated brand more popular than ever before. However, the concepts can be potentially rolled out anywhere.

"Our partnership with Paragon Creatjve is for Europe and the Middle East but we'll be looking for partners worldwide to take these attractions," said Tanton. "We met Paragon at DEAL this year and were impressed with their work. It's a design and build partnership, so they will go out on our behalf and speak to operators and investors and if they come back with a project that works financially, then they will go and build the attraction themselves."

DHX Brands is a recent spin off from parent company DHX Media, one of the largest children's content development and distribution companies in the world. The company purchased the Teletubbies from Ragdoll Productions and brought the show up to date, relaunching a reinvigorated version last year.

Next year marks the 10th anniversary of In The Night Garden and the 20th anniversary of the Teletubbies.

"We'd like to sign something for next year if it's possible," Tanton said.
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
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NEWS
IP owner partners Paragon Creative to create Teletubbies attractions and more
POSTED 23 Sep 2016 . BY Alice Davis
Teletubbies won multiple BAFTA awards and was nominated for two Daytime Emmys throughout its run
Tinky Winky, Dipsy, Laa Laa and Po are set to become theme park sensations as intellectual property owner DHX Brands revealed it's actively seeking operators and investors for Teletubbies themed attractions, with Paragon Creative already working on design concepts.

Kids' television programmes Twirlywoos and In The Night Garden are also being conceptualised, the first as a sensory play zone and garden, and the latter as a the show's red boat transformed into a play zone. This could be similar to the In The Night Garden Magical Boat Ride that opened at CBeebies Land in Alton Towers, UK, in 2014.

"For the Teletubbies, we're looking at doing a theme park land similar to Peppa Pig World at Paultons Park and Thomas Land at Drayton Manor," Danielle Tanton, live events and attractions manager at DHX Brands, told Attractions MAnagement. "We feel like that there are lot of rides that we can translate from the Teletubbies series. In addition, we're also looking at family entertainment concepts that can be scaled down for an indoor park."

The three popular children's IPs will all be scalable as parks, and could be tailored to suit FECs or be outdoor areas featuring customised splash zones. DHX Brands is eyeing the UK and China for its first Teletubbies zones, with the newly invigorated brand more popular than ever before. However, the concepts can be potentially rolled out anywhere.

"Our partnership with Paragon Creatjve is for Europe and the Middle East but we'll be looking for partners worldwide to take these attractions," said Tanton. "We met Paragon at DEAL this year and were impressed with their work. It's a design and build partnership, so they will go out on our behalf and speak to operators and investors and if they come back with a project that works financially, then they will go and build the attraction themselves."

DHX Brands is a recent spin off from parent company DHX Media, one of the largest children's content development and distribution companies in the world. The company purchased the Teletubbies from Ragdoll Productions and brought the show up to date, relaunching a reinvigorated version last year.

Next year marks the 10th anniversary of In The Night Garden and the 20th anniversary of the Teletubbies.

"We'd like to sign something for next year if it's possible," Tanton said.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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