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NEWS
London Eye designers’ latest observation tower ready to make its mark
POSTED 15 Jun 2015 . BY Jason Holland
The Brighton i360 is scheduled to open in summer 2016
Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.

Standing 162m (531.5ft) high, the i360 will be the UK’s tallest visitor attraction outside London. Visitors enter a glass pod, with views slowly unfolding as it rises to the top of the tower.

The architects – husband and wife team David Marks and Julia Barfield – also designed the London Eye. Dutch contractor Hollandia, France-based Poma (designer of the glass pod, drive mechanism and the ride control system), plus Jacobs Engineering Group also worked on the London Eye project and have reunited for the new tower – which is being billed as a ‘vertical pier’.

“Using the experience we gained from creating the London Eye and some innovative engineering, the i360 will be the world’s first vertical cable car where passengers can walk around freely inside the moving viewing pod,” said Marks.

The glass viewing pod will be 10 times the size of a London Eye capsule and can hold up to 200 people at one time. A visitor centre has been incorporated into the foot of the tower design, incorporating a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

The foundations of the attraction have now been put in place, with the arrival of the first section of the tower last week (June 11) generating a significant local buzz as crowds gathered to witness the unloading of parts from barge to beach.

“We have been preparing the ground for this arrival since July and now the project will be going up, up, up!” commented i360 chief executive, Eleanor Harris. “The tower build starts on Monday (15 June).”

The tower is scheduled to be completed in the next couple of months, with the attraction opening in Q2/Q3 2016, once the pod and visitor centre have been built.
17 steel cans will make up the tower section of the attraction
French company Poma has designed the glass viewing pod, which will be 10 times the size of a London Eye capsule
Standing at 162m (531.5ft) high, the tower will be the UK’s tallest visitor attraction outside London
Numerous parts have been transferred from barge to beach with tower build now ready to begin
The i360 team were on site to mark a new phase in construction
RELATED STORIES
  Brighton's i360 plans finally underway as London Eye team reunites to build iconic structure


Construction of Brighton, UK’s, i360 tower is set to kick off tomorrow (29 July) after the project secured £40m (US$68m, €50.4m) in funding eight years after the project was initially proposed. The team which designed and constructed the London Eye is reuniting to work on the project.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
London Eye designers’ latest observation tower ready to make its mark
POSTED 15 Jun 2015 . BY Jason Holland
The Brighton i360 is scheduled to open in summer 2016
Marks Barfield Architects’ Brighton i360 is about to get vertical as construction work at the observation tower in the south coast of the UK shifts into a new gear and heads skyward.

Standing 162m (531.5ft) high, the i360 will be the UK’s tallest visitor attraction outside London. Visitors enter a glass pod, with views slowly unfolding as it rises to the top of the tower.

The architects – husband and wife team David Marks and Julia Barfield – also designed the London Eye. Dutch contractor Hollandia, France-based Poma (designer of the glass pod, drive mechanism and the ride control system), plus Jacobs Engineering Group also worked on the London Eye project and have reunited for the new tower – which is being billed as a ‘vertical pier’.

“Using the experience we gained from creating the London Eye and some innovative engineering, the i360 will be the world’s first vertical cable car where passengers can walk around freely inside the moving viewing pod,” said Marks.

The glass viewing pod will be 10 times the size of a London Eye capsule and can hold up to 200 people at one time. A visitor centre has been incorporated into the foot of the tower design, incorporating a 400-seat restaurant, conference and exhibition space, a shop and children’s play facilities.

The foundations of the attraction have now been put in place, with the arrival of the first section of the tower last week (June 11) generating a significant local buzz as crowds gathered to witness the unloading of parts from barge to beach.

“We have been preparing the ground for this arrival since July and now the project will be going up, up, up!” commented i360 chief executive, Eleanor Harris. “The tower build starts on Monday (15 June).”

The tower is scheduled to be completed in the next couple of months, with the attraction opening in Q2/Q3 2016, once the pod and visitor centre have been built.
17 steel cans will make up the tower section of the attraction
French company Poma has designed the glass viewing pod, which will be 10 times the size of a London Eye capsule
Standing at 162m (531.5ft) high, the tower will be the UK’s tallest visitor attraction outside London
Numerous parts have been transferred from barge to beach with tower build now ready to begin
The i360 team were on site to mark a new phase in construction
RELATED STORIES
Brighton's i360 plans finally underway as London Eye team reunites to build iconic structure


Construction of Brighton, UK’s, i360 tower is set to kick off tomorrow (29 July) after the project secured £40m (US$68m, €50.4m) in funding eight years after the project was initially proposed. The team which designed and constructed the London Eye is reuniting to work on the project.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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