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IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
POSTED 14 Jul 2021 . BY Tom Walker
The attractions segment of the travel and tourism industry generated US$51.6bn in direct annual impact prior to the pandemic Credit: Shutterstock/Hayk_Shalunts
IAAPA is calling for the lifting of border entry restrictions in to the US
IAAPA is one of 24 trade organisations backing a set of recommendations and guideline
Among the guidelines the organisations want to see implemented include entry restrictions reserved for only the highest-risk countries
The pandemic resulted in more than a third (35 per cent) of direct travel jobs being lost during 2020
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.

The visitor attractions industry body is one of 24 trade organisations which are backing a set of recommendations and guidelines – called A Framework to Safely Lift Entry Restrictions and Restart International Travel – designed to stimulate international leisure and business travel.

Among the guidelines the organisations want to see implemented include US entry restrictions reserved for only the highest-risk countries, and the replacing of all other blanket travel restrictions with a framework of risk-based entry protocols.

• To read the A Framework to Safely Lift Entry Restrictions and Restart International Travel document and its guidelines, click here.

The decline in travel due to the COVID-19 pandemic has devastated the US tourism economy, with estimates placing the loss in travel spending at US$500bn – resulting in a US$1.1trillion loss in economic output.

Prior to the pandemic, direct travel jobs accounted for 6 per cent of the US workforce and total travel-supported jobs accounted for 11 per cent.

According to figures presented by the 24 trade organisations, the pandemic resulted in more than a third (35 per cent) of direct travel jobs being lost during 2020.

John Hallenbeck, vice president and executive director, IAAPA North America, said: "We support the safe easing of border restrictions as a critical step in stimulating international leisure and business travel, an industry that supports 11 million jobs in the US.

"The attractions segment of the travel and tourism industry generated $51.6bn in direct annual impact prior to the pandemic. The industry experienced a $23bn decline during the 13-month period following mandated closures.

"Those closures resulted in a 41 per cent decline in employment nationwide from a 2019 high of 275,700.

"This was the lowest level of employment in the industry since 1990."
RELATED STORIES
  Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn


The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.
  New alliance looks to create themed visitor attractions across Europe


Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
  IAAPA cancels Attractions EXPO – pivots to virtual event


IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
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NEWS
IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
POSTED 14 Jul 2021 . BY Tom Walker
The attractions segment of the travel and tourism industry generated US$51.6bn in direct annual impact prior to the pandemic Credit: Shutterstock/Hayk_Shalunts
IAAPA is calling for the lifting of border entry restrictions in to the US
IAAPA is one of 24 trade organisations backing a set of recommendations and guideline
Among the guidelines the organisations want to see implemented include entry restrictions reserved for only the highest-risk countries
The pandemic resulted in more than a third (35 per cent) of direct travel jobs being lost during 2020
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.

The visitor attractions industry body is one of 24 trade organisations which are backing a set of recommendations and guidelines – called A Framework to Safely Lift Entry Restrictions and Restart International Travel – designed to stimulate international leisure and business travel.

Among the guidelines the organisations want to see implemented include US entry restrictions reserved for only the highest-risk countries, and the replacing of all other blanket travel restrictions with a framework of risk-based entry protocols.

• To read the A Framework to Safely Lift Entry Restrictions and Restart International Travel document and its guidelines, click here.

The decline in travel due to the COVID-19 pandemic has devastated the US tourism economy, with estimates placing the loss in travel spending at US$500bn – resulting in a US$1.1trillion loss in economic output.

Prior to the pandemic, direct travel jobs accounted for 6 per cent of the US workforce and total travel-supported jobs accounted for 11 per cent.

According to figures presented by the 24 trade organisations, the pandemic resulted in more than a third (35 per cent) of direct travel jobs being lost during 2020.

John Hallenbeck, vice president and executive director, IAAPA North America, said: "We support the safe easing of border restrictions as a critical step in stimulating international leisure and business travel, an industry that supports 11 million jobs in the US.

"The attractions segment of the travel and tourism industry generated $51.6bn in direct annual impact prior to the pandemic. The industry experienced a $23bn decline during the 13-month period following mandated closures.

"Those closures resulted in a 41 per cent decline in employment nationwide from a 2019 high of 275,700.

"This was the lowest level of employment in the industry since 1990."
RELATED STORIES
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn


The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.
New alliance looks to create themed visitor attractions across Europe


Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
IAAPA cancels Attractions EXPO – pivots to virtual event


IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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