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NEWS
Humber Bridge to become tourist attraction with observation deck and visitor centre
POSTED 04 Jul 2016 . BY Tom Anstey
To gain access, visitors will take a gondola underneath the north bridge to the bottom of the north tower Credit: Shutterstock
The Humber Bridge just outside of Hull, UK, could become a tourist attraction after plans were unveiled to create a visitor centre with a platform offering unrivalled views of the surrounding area.

A planning application for ‘the LIFT’ – which would take visitors to the top of the bridge’s north tower – has been submitted by consultancy Barton Willmore to local authority East Riding of Yorkshire Council.

Included in the application is a glass elevator, and viewing platform at the top of the tower, with a nearby visitor centre. To gain access, visitors will take a gondola underneath the north bridge to the bottom of the north tower. Additionally the development would include a restaurant, 60-bedroom hotel and 75,000sq ft (7,000sq m) of office space as part of a wider mixed-use development scheme.

“Hull, East Yorkshire and Northern Lincolnshire are already fantastic places to visit and the LIFT gives people another reason to come here,” said Humber Bridge board chair and North Lincolnshire councillor, Rob Waltham. “Hopefully, if planning consent is achieved, we will create an attraction that further helps to put the region on the map and adds significantly to the local economy.”

If the multi-million pound plans are approved, work is expected to start later in the year, with a relatively quick turnaround as the project is scheduled to open by the end of 2017. The multi-use development will create more than 1,100 jobs, contributing an estimated £17m (US$22.6m, €20.2m) to the local economy.
If the multi-million pound plans are approved, work is expected to start later in the year
Additionally the development would include a restaurant, 60-bedroom hotel and 75,000sq ft (7,000sq m) of office space as part of a wider mixed-use development scheme
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  James Corner Field Operations chosen to design San Francisco's Presidio Park


Landscape architecture firm James Corner Field Operations (JCFO) has been chosen to create a thirteen acre public park next to the Golden Gate Bridge in San Francisco, US.
  Glass walkways give visitors bird's eye view of Tower Bridge


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  Forth Railway Bridge to become visitor attraction with £15m development


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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
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NEWS
Humber Bridge to become tourist attraction with observation deck and visitor centre
POSTED 04 Jul 2016 . BY Tom Anstey
To gain access, visitors will take a gondola underneath the north bridge to the bottom of the north tower Credit: Shutterstock
The Humber Bridge just outside of Hull, UK, could become a tourist attraction after plans were unveiled to create a visitor centre with a platform offering unrivalled views of the surrounding area.

A planning application for ‘the LIFT’ – which would take visitors to the top of the bridge’s north tower – has been submitted by consultancy Barton Willmore to local authority East Riding of Yorkshire Council.

Included in the application is a glass elevator, and viewing platform at the top of the tower, with a nearby visitor centre. To gain access, visitors will take a gondola underneath the north bridge to the bottom of the north tower. Additionally the development would include a restaurant, 60-bedroom hotel and 75,000sq ft (7,000sq m) of office space as part of a wider mixed-use development scheme.

“Hull, East Yorkshire and Northern Lincolnshire are already fantastic places to visit and the LIFT gives people another reason to come here,” said Humber Bridge board chair and North Lincolnshire councillor, Rob Waltham. “Hopefully, if planning consent is achieved, we will create an attraction that further helps to put the region on the map and adds significantly to the local economy.”

If the multi-million pound plans are approved, work is expected to start later in the year, with a relatively quick turnaround as the project is scheduled to open by the end of 2017. The multi-use development will create more than 1,100 jobs, contributing an estimated £17m (US$22.6m, €20.2m) to the local economy.
If the multi-million pound plans are approved, work is expected to start later in the year
Additionally the development would include a restaurant, 60-bedroom hotel and 75,000sq ft (7,000sq m) of office space as part of a wider mixed-use development scheme
RELATED STORIES
Design competition launched for light installations to illuminate London's bridges


The Rothschild Foundation has backed an international design competition to create a £20m (US$29.2m, €25.7m) light installation on the 17 central London bridges crossing the River Thames.
James Corner Field Operations chosen to design San Francisco's Presidio Park


Landscape architecture firm James Corner Field Operations (JCFO) has been chosen to create a thirteen acre public park next to the Golden Gate Bridge in San Francisco, US.
Glass walkways give visitors bird's eye view of Tower Bridge


Two giant glass floors 42m (138ft) above the Thames have opened at Tower Bridge as part of a new attraction marking its 120th birthday.
Forth Railway Bridge to become visitor attraction with £15m development


£15m plans have been revealed to build a viewing platform on top of the Forth Bridge in Scotland, opening the railway route to the public for the first time.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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