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NEWS
Hot rods meet Hollywood as renovated Petersen Automotive Museum re-opens in LA
POSTED 07 Dec 2015 . BY Kim Megson
The original 1960s building has been fitted with a ribbon-like stainless steel exterior shell designed by architects Kohn Pedersen Fox Associates Credit: Petersen Automotive Museum
The Petersen Automotive Museum in Los Angeles reopens today (7 December) following a multi-million dollar redevelopment marking its 20th anniversary.

The museum closed in October 2014 in readiness for an extensive US$125m (€112m, £80m) transformation both inside and out.

The original 1960s building has been painted a bright red and fitted with a ribbon-like stainless steel exterior shell, designed by architects Kohn Pedersen Fox Associates. More than 800 LEDs accentuate the sculptural facade of the structure, which is designed to create a feeling of both elegance and motion.

The museum’s interiors have been gutted, with spiralling staircases replacing escalators to create an additional 15,000sq ft (1,393sq m) of exhibition space. Architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction worked on the refurbishments.

Now, more than 100 vehicles are displayed in galleries across three themed floors. Hot rods, race cars and famous Hollywood motors – including the Aston Martin, Jaguar and Land Rover used in the new James Bond film SPECTRE – have been added to the museum’s expanded permanent collection.

Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations telling the stories of the cars, plus the relationship between man and machine through the ages.

Other new attractions include a room of networked Xbox-powered racing simulators called the Forza Motorsport Racing Experience and a glass-fronted studio for Pasadena’s Art Center College of Design, where students will design new cars in view of visitors.

Visitors will also experience a new augmented reality experience, courtesy of Pixar Animation. When activated, characters from the film Cars will guide visitors around an exhibit explaining the science and physics of car technology.

The Petersen Automotive Museum was founded by magazine publishers Robert and Margie Petersen in 1994.

Over 100 classic cars are on display in the museum Credit: Petersen Automotive Museum
Gallery space extends across three floors Credit: Petersen Automotive Museum
Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations Credit: Petersen Automotive Museum
Staircases replaced escalators in the museum to save space Credit: Petersen Automotive Museum
Characters from Pixar's Cars feature heavily in the museum Credit: Petersen Automotive Museum
PROJECT PROFILE:

Hauser Wirth & Schimmel Los Angeles
German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.


RELATED STORIES
  Annabelle Selldorf reunites with gallery giants Hauser & Wirth to design huge LA arts hub


German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.
  Los Angeles automotive museum gearing up for December opening


Currently undergoing a US$125m (€112m, £80m) redevelopment to celebrate its 20th anniversary, the Peterson Automotive Museum in Los Angeles has said it will open on budget and in line with its original schedule.
  The Petersen Automotive Museum announces plans for a revamp


The Peterson Automotive Museum is to mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Hot rods meet Hollywood as renovated Petersen Automotive Museum re-opens in LA
POSTED 07 Dec 2015 . BY Kim Megson
The original 1960s building has been fitted with a ribbon-like stainless steel exterior shell designed by architects Kohn Pedersen Fox Associates Credit: Petersen Automotive Museum
The Petersen Automotive Museum in Los Angeles reopens today (7 December) following a multi-million dollar redevelopment marking its 20th anniversary.

The museum closed in October 2014 in readiness for an extensive US$125m (€112m, £80m) transformation both inside and out.

The original 1960s building has been painted a bright red and fitted with a ribbon-like stainless steel exterior shell, designed by architects Kohn Pedersen Fox Associates. More than 800 LEDs accentuate the sculptural facade of the structure, which is designed to create a feeling of both elegance and motion.

The museum’s interiors have been gutted, with spiralling staircases replacing escalators to create an additional 15,000sq ft (1,393sq m) of exhibition space. Architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction worked on the refurbishments.

Now, more than 100 vehicles are displayed in galleries across three themed floors. Hot rods, race cars and famous Hollywood motors – including the Aston Martin, Jaguar and Land Rover used in the new James Bond film SPECTRE – have been added to the museum’s expanded permanent collection.

Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations telling the stories of the cars, plus the relationship between man and machine through the ages.

Other new attractions include a room of networked Xbox-powered racing simulators called the Forza Motorsport Racing Experience and a glass-fronted studio for Pasadena’s Art Center College of Design, where students will design new cars in view of visitors.

Visitors will also experience a new augmented reality experience, courtesy of Pixar Animation. When activated, characters from the film Cars will guide visitors around an exhibit explaining the science and physics of car technology.

The Petersen Automotive Museum was founded by magazine publishers Robert and Margie Petersen in 1994.

Over 100 classic cars are on display in the museum Credit: Petersen Automotive Museum
Gallery space extends across three floors Credit: Petersen Automotive Museum
Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations Credit: Petersen Automotive Museum
Staircases replaced escalators in the museum to save space Credit: Petersen Automotive Museum
Characters from Pixar's Cars feature heavily in the museum Credit: Petersen Automotive Museum
RELATED STORIES
Annabelle Selldorf reunites with gallery giants Hauser & Wirth to design huge LA arts hub


German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.
Los Angeles automotive museum gearing up for December opening


Currently undergoing a US$125m (€112m, £80m) redevelopment to celebrate its 20th anniversary, the Peterson Automotive Museum in Los Angeles has said it will open on budget and in line with its original schedule.
The Petersen Automotive Museum announces plans for a revamp


The Peterson Automotive Museum is to mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS