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NEWS
Hot rods meet Hollywood as renovated Petersen Automotive Museum re-opens in LA
POSTED 07 Dec 2015 . BY Kim Megson
The original 1960s building has been fitted with a ribbon-like stainless steel exterior shell designed by architects Kohn Pedersen Fox Associates Credit: Petersen Automotive Museum
The Petersen Automotive Museum in Los Angeles reopens today (7 December) following a multi-million dollar redevelopment marking its 20th anniversary.

The museum closed in October 2014 in readiness for an extensive US$125m (€112m, £80m) transformation both inside and out.

The original 1960s building has been painted a bright red and fitted with a ribbon-like stainless steel exterior shell, designed by architects Kohn Pedersen Fox Associates. More than 800 LEDs accentuate the sculptural facade of the structure, which is designed to create a feeling of both elegance and motion.

The museum’s interiors have been gutted, with spiralling staircases replacing escalators to create an additional 15,000sq ft (1,393sq m) of exhibition space. Architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction worked on the refurbishments.

Now, more than 100 vehicles are displayed in galleries across three themed floors. Hot rods, race cars and famous Hollywood motors – including the Aston Martin, Jaguar and Land Rover used in the new James Bond film SPECTRE – have been added to the museum’s expanded permanent collection.

Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations telling the stories of the cars, plus the relationship between man and machine through the ages.

Other new attractions include a room of networked Xbox-powered racing simulators called the Forza Motorsport Racing Experience and a glass-fronted studio for Pasadena’s Art Center College of Design, where students will design new cars in view of visitors.

Visitors will also experience a new augmented reality experience, courtesy of Pixar Animation. When activated, characters from the film Cars will guide visitors around an exhibit explaining the science and physics of car technology.

The Petersen Automotive Museum was founded by magazine publishers Robert and Margie Petersen in 1994.

Over 100 classic cars are on display in the museum Credit: Petersen Automotive Museum
Gallery space extends across three floors Credit: Petersen Automotive Museum
Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations Credit: Petersen Automotive Museum
Staircases replaced escalators in the museum to save space Credit: Petersen Automotive Museum
Characters from Pixar's Cars feature heavily in the museum Credit: Petersen Automotive Museum
PROJECT PROFILE:

Hauser Wirth & Schimmel Los Angeles
German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.


RELATED STORIES
  Annabelle Selldorf reunites with gallery giants Hauser & Wirth to design huge LA arts hub


German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.
  Los Angeles automotive museum gearing up for December opening


Currently undergoing a US$125m (€112m, £80m) redevelopment to celebrate its 20th anniversary, the Peterson Automotive Museum in Los Angeles has said it will open on budget and in line with its original schedule.
  The Petersen Automotive Museum announces plans for a revamp


The Peterson Automotive Museum is to mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Hot rods meet Hollywood as renovated Petersen Automotive Museum re-opens in LA
POSTED 07 Dec 2015 . BY Kim Megson
The original 1960s building has been fitted with a ribbon-like stainless steel exterior shell designed by architects Kohn Pedersen Fox Associates Credit: Petersen Automotive Museum
The Petersen Automotive Museum in Los Angeles reopens today (7 December) following a multi-million dollar redevelopment marking its 20th anniversary.

The museum closed in October 2014 in readiness for an extensive US$125m (€112m, £80m) transformation both inside and out.

The original 1960s building has been painted a bright red and fitted with a ribbon-like stainless steel exterior shell, designed by architects Kohn Pedersen Fox Associates. More than 800 LEDs accentuate the sculptural facade of the structure, which is designed to create a feeling of both elegance and motion.

The museum’s interiors have been gutted, with spiralling staircases replacing escalators to create an additional 15,000sq ft (1,393sq m) of exhibition space. Architectural metal experts Zahner, structural engineers Saiful Bouquet and construction company MATT Construction worked on the refurbishments.

Now, more than 100 vehicles are displayed in galleries across three themed floors. Hot rods, race cars and famous Hollywood motors – including the Aston Martin, Jaguar and Land Rover used in the new James Bond film SPECTRE – have been added to the museum’s expanded permanent collection.

Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations telling the stories of the cars, plus the relationship between man and machine through the ages.

Other new attractions include a room of networked Xbox-powered racing simulators called the Forza Motorsport Racing Experience and a glass-fronted studio for Pasadena’s Art Center College of Design, where students will design new cars in view of visitors.

Visitors will also experience a new augmented reality experience, courtesy of Pixar Animation. When activated, characters from the film Cars will guide visitors around an exhibit explaining the science and physics of car technology.

The Petersen Automotive Museum was founded by magazine publishers Robert and Margie Petersen in 1994.

Over 100 classic cars are on display in the museum Credit: Petersen Automotive Museum
Gallery space extends across three floors Credit: Petersen Automotive Museum
Interior designers House & Robertson and Scenic Route have reworked the galleries to include better lighting, digital displays and learning stations Credit: Petersen Automotive Museum
Staircases replaced escalators in the museum to save space Credit: Petersen Automotive Museum
Characters from Pixar's Cars feature heavily in the museum Credit: Petersen Automotive Museum
RELATED STORIES
Annabelle Selldorf reunites with gallery giants Hauser & Wirth to design huge LA arts hub


German-born architect Annabelle Selldorf is transforming an abandoned flour mill in downtown Los Angeles into a multi-disciplinary arts centre for gallery heavyweights Hauser & Wirth and art curator Paul Schimmel.
Los Angeles automotive museum gearing up for December opening


Currently undergoing a US$125m (€112m, £80m) redevelopment to celebrate its 20th anniversary, the Peterson Automotive Museum in Los Angeles has said it will open on budget and in line with its original schedule.
The Petersen Automotive Museum announces plans for a revamp


The Peterson Automotive Museum is to mark its 20th anniversary in 2014 with an exterior transformation and interior redesign, creating world class facilities displaying the art, culture and heritage associated with automobiles.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS