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Hettema Group kicks off summer of installations at Union Station Los Angeles
POSTED 16 Aug 2016 . BY Tom Anstey
The experience was formed of two installations on the station’s south plaza which aimed to capture the essence of the diverse aspects of Los Angeles Credit: David Green
The Hettema Group (THG) recently introduced the first in a series of pop-up installations to Los Angeles’ Union Station, with various events to run at the station through the summer months.

The interactive media installation, Union Station 360º, ran from 15 July to 24 July and was the first in a series of free art events and concerts aiming to transform the transit hub into a public destination.

The experience was formed of two installations on the station’s south plaza which aimed to capture the essence of the diverse aspects of Los Angeles. The first was a large, touch-sensitive, interactive projection sphere, which was combined with a projection canopy overhead and set to an original score, demonstrating Union Station and the entire transit system as a connecting force within Los Angeles.

A series of giant projection screens were also installed within the archways of the arcade leading to the plaza, where when guests stepped on interactive circles on the floor, the media on the screens reacted – changing from everyday shots of passengers circulating through the interior of Union Station to head-on shots of oncoming trains.

The media-driven pop-up attraction was the creation of THG founder and creative director, Phil Hettema, who said the installation harkened back to the early days of his career.

“Union Station is a real architectural gem in the heart of Los Angeles. They really want to bring people back down to LA which is coming to life and to create some excitement and celebrate that,” said Hettema, speaking to Attractions Management.

“In my early career I worked on the 1984 Los Angeles Olympics so this is kind of going back to some of that. I love this kind of work. It’s fun to create something out of nothing and try to really surprise people with a space they’re familiar with, reinventing something that’s already there.”

On 7 August Union Station debuted its second public installation – Cabinet of Curiosities – which features pieces by Los Angeles artists that must be viewed through a peephole in the station’s Grand Waiting Room.

The initial season of programming will go through the summer, with plans for further events during Christmas and then through 2017.

“Union Station was very happy with our installation and it increased visitation,” said Hettema. “There’s a number of different kind of events running through the summer. We were the first big installation and would be delighted to do more work with them. We’ve had some preliminary discussions but this is a new programme for them so they have to get through the summer first. It’s very exciting.”
The initial season of programming will go through the summer, with plans for further events during Christmas and then through 2017 Credit: David Green
A series of giant projection screens were also installed within the archways of the arcade leading to the plaza Credit: David Green
The two-week installation was the first in a series of summer events for Union Station Credit: David Green
Credit: David Green
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NEWS
Hettema Group kicks off summer of installations at Union Station Los Angeles
POSTED 16 Aug 2016 . BY Tom Anstey
The experience was formed of two installations on the station’s south plaza which aimed to capture the essence of the diverse aspects of Los Angeles Credit: David Green
The Hettema Group (THG) recently introduced the first in a series of pop-up installations to Los Angeles’ Union Station, with various events to run at the station through the summer months.

The interactive media installation, Union Station 360º, ran from 15 July to 24 July and was the first in a series of free art events and concerts aiming to transform the transit hub into a public destination.

The experience was formed of two installations on the station’s south plaza which aimed to capture the essence of the diverse aspects of Los Angeles. The first was a large, touch-sensitive, interactive projection sphere, which was combined with a projection canopy overhead and set to an original score, demonstrating Union Station and the entire transit system as a connecting force within Los Angeles.

A series of giant projection screens were also installed within the archways of the arcade leading to the plaza, where when guests stepped on interactive circles on the floor, the media on the screens reacted – changing from everyday shots of passengers circulating through the interior of Union Station to head-on shots of oncoming trains.

The media-driven pop-up attraction was the creation of THG founder and creative director, Phil Hettema, who said the installation harkened back to the early days of his career.

“Union Station is a real architectural gem in the heart of Los Angeles. They really want to bring people back down to LA which is coming to life and to create some excitement and celebrate that,” said Hettema, speaking to Attractions Management.

“In my early career I worked on the 1984 Los Angeles Olympics so this is kind of going back to some of that. I love this kind of work. It’s fun to create something out of nothing and try to really surprise people with a space they’re familiar with, reinventing something that’s already there.”

On 7 August Union Station debuted its second public installation – Cabinet of Curiosities – which features pieces by Los Angeles artists that must be viewed through a peephole in the station’s Grand Waiting Room.

The initial season of programming will go through the summer, with plans for further events during Christmas and then through 2017.

“Union Station was very happy with our installation and it increased visitation,” said Hettema. “There’s a number of different kind of events running through the summer. We were the first big installation and would be delighted to do more work with them. We’ve had some preliminary discussions but this is a new programme for them so they have to get through the summer first. It’s very exciting.”
The initial season of programming will go through the summer, with plans for further events during Christmas and then through 2017 Credit: David Green
A series of giant projection screens were also installed within the archways of the arcade leading to the plaza Credit: David Green
The two-week installation was the first in a series of summer events for Union Station Credit: David Green
Credit: David Green
RELATED STORIES
Hettema Group's One World Observatory opens to the public


New York’s One World Trade Center has cut the ribbon on the Hettema Group-designed One World Observatory, allowing visitors to venture to the very top of the western- hemisphere’s tallest skyscraper.
The Hettema Group to produce 2015 Thea Awards Gala


Experience design firm The Hettema Group (THG) has been confirmed as the producer of the 21st annual Thea Awards Gala, to be held at Disneyland Resort, Anaheim, on 21 March.
World’s third Hello Kitty theme park opens near Shanghai


With her legions of Chinese fans, it wasn’t going to be long before Hello Kitty got her very own theme park in the world’s most populous country.
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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