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NEWS
HOK signs stadium development deal with United Soccer League
POSTED 14 May 2015 . BY Tom Walker
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
RELATED STORIES
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
HOK signs stadium development deal with United Soccer League
POSTED 14 May 2015 . BY Tom Walker
American Legion Memorial Stadium in North Carolina, the 21,000-capacity, of USL’s Charlotte Independence
HOK has signed a groundbreaking, multi-year partnership with North America-based United Soccer League (USL).

The deal will see the global architects conduct a stadium development, design and standards programme, supporting the league’s strategic initiative to house all USL clubs in soccer-specific stadiums across US and Canada by 2020.

As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities.

HOK will also consult to the league and its clubs on maximising venue revenue, developing ancillary programming and creating operational efficiencies.

USL President Jake Edwards said: “The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level.

“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020.”

The deal has been enabled by HOK’s December 2014 acquisition of 360 Architecture, a leading designer of sports venues and facilities.

The takeover of 360 led to the creation of HOK’s new Sports + Recreation + Entertainment practice.

HOK’s previous sports arm – HOK Sport Venue Event – became Populous in 2008 following a management buy out. A non-compete agreement, which formed part of the deal, meant HOK hasn’t worked in sports architecture for more than five years.

Brad Schrock, director of HOK Sports + Recreation + Entertainment, said: “We are passionate about soccer and excited to be a partner to the USL as the league continues to grow.

“This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
RELATED STORIES
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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