Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Health clubs make case for 'essential service' status with COVID rehab programmes
POSTED 08 Mar 2021 . BY Tom Walker
COVID-19 will result in a long-term requirement to support those affected

We will also support a further group of people living with long-term conditions, who have not contracted COVID-19, but whose physical and mental health may have deteriorated during lockdown.
– Alfonso Jimenez
As health clubs prepare for reopening, some are introducing programmes designed to help people recovering from the effects of COVID-19.

In the latest issue of HCM magazine, industry organisations and operators involved with these initiatives explain their work in an extended feature, researched and written by HCM's editor-at-large, Kate Cracknell.

Among the legacies of COVID-19 will be a long-term requirement to support those affected the virus, by providing dedicated rehabilitation and support services to help people manage and recover from health conditions including Long COVID.

Exercise plays a key role in this and the current medical guidance is for people to get back to their previous level of activity as soon as possible – even aiming to be more active.

Answering this call – and at the same time making the case for fitness as an "essential service" – operators and training companies have created schemes particularly designed to help COVID-sufferers.

GO fit has set up the RICOVR project, which is taking a scientific approach to developing an exercise prescription model for COVID recovery, working together with the Advanced Wellbeing Research Centre (AWRC) in Sheffield, UK.

Professor Alfonso Jimenez – who splits his time between the GO fit LAB, the AWRC and EuropeActive’s new research centre, Think Active – is leading the project.

“The work of the RICOVR unit, based at the AWRC, provides evidence of what works to support people recovering and rehabilitating from COVID-19,” he explains.

“We’re particularly interested in supporting those with long COVID-19 symptoms, whose recovery journey is complex and non-linear.

“A further group of people living with long-term conditions, who have not contracted COVID-19, but whose physical and mental health may have deteriorated during lockdown, will also be supported through the research agenda of RICOVR."

Nuffield Health in the UK has created a 12-week rehabilitation programme to support COVID-19 patients in their recovery.

Blending physical therapy – including exercise – with mental health support, the programme is being piloted in partnership with Manchester University NHS Foundation Trust, with the trust having referred all patients involved in the pilot.

Following an initial online triage, conducted by a specially trained Nuffield Health physiotherapist, the programme involves a recovery plan for every participant, as well as personalised advice from a rehab specialist.

Dr Davina Deniszczyc, charity and medical director at Nuffield Health, said: "We know that some patients who have contracted COVID-19 are going to need specialist support during their rehabilitation.

"Evidence from previous epidemics, such as SARS and MERS, shows it can take years for some patients to recover.

"However, many COVID-19 patients are being discharged from hospital with no formal recovery plan. We believe this is likely to result in a longer recovery process and prolonged side-effects."

Others to introduce COVID recovery programmes as their facilities reopen are Serco Leisure and Life Leisure.

Serco Leisure has announced the roll-out of its Rebuild training programme, which aims to inform, educate, and prepare health club teams dealing with customers who have been affected by COVID-19 and are seeking guidance and support.

Rebuild is offered by training provider CAWS. It is one of three short courses – the others being called Rebound and Fortitude – which train people to deliver a range of interventions designed for a ‘continuum of needs’ from COVID-19 rehabilitation, to working with vulnerable individuals with chronic disease.

Life Leisure's COVID Recovery Pack has been created in partnership with the operator's exercise referral team.

Comprising a pedal exerciser, three levels of resistance band and information on recovery, the packs were dropped off at the homes of those in need, with each recipient teamed up with a Life Leisure referral coach.

Michelle Childs, health development manager at Life Leisure, said: "It's simple for instructors to deliver to patients, even in the case of a further lockdown."

• To read more about how the fitness industry is serving those with COVID-related rehabilitation needs, click here for Issue 2 2021 of HCM magazine.
RELATED STORIES
  Budget leaves fitness industry with unanswered questions, says Huw Edwards


The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing to continue to fight for additional support, says Huw Edwards, CEO of ukactive.
  FEATURE: COVID-19: On the road to recovery


The physical activity sector can step up as an essential service by helping people during their recovery from COVID-19. HCM takes a look at some emerging initiatives
  FEATURE: Policy: Fitness to wellbeing


Muir Gray argues the industry needs a change of focus to optimise its potential
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Health clubs make case for 'essential service' status with COVID rehab programmes
POSTED 08 Mar 2021 . BY Tom Walker
COVID-19 will result in a long-term requirement to support those affected
We will also support a further group of people living with long-term conditions, who have not contracted COVID-19, but whose physical and mental health may have deteriorated during lockdown.
– Alfonso Jimenez
As health clubs prepare for reopening, some are introducing programmes designed to help people recovering from the effects of COVID-19.

In the latest issue of HCM magazine, industry organisations and operators involved with these initiatives explain their work in an extended feature, researched and written by HCM's editor-at-large, Kate Cracknell.

Among the legacies of COVID-19 will be a long-term requirement to support those affected the virus, by providing dedicated rehabilitation and support services to help people manage and recover from health conditions including Long COVID.

Exercise plays a key role in this and the current medical guidance is for people to get back to their previous level of activity as soon as possible – even aiming to be more active.

Answering this call – and at the same time making the case for fitness as an "essential service" – operators and training companies have created schemes particularly designed to help COVID-sufferers.

GO fit has set up the RICOVR project, which is taking a scientific approach to developing an exercise prescription model for COVID recovery, working together with the Advanced Wellbeing Research Centre (AWRC) in Sheffield, UK.

Professor Alfonso Jimenez – who splits his time between the GO fit LAB, the AWRC and EuropeActive’s new research centre, Think Active – is leading the project.

“The work of the RICOVR unit, based at the AWRC, provides evidence of what works to support people recovering and rehabilitating from COVID-19,” he explains.

“We’re particularly interested in supporting those with long COVID-19 symptoms, whose recovery journey is complex and non-linear.

“A further group of people living with long-term conditions, who have not contracted COVID-19, but whose physical and mental health may have deteriorated during lockdown, will also be supported through the research agenda of RICOVR."

Nuffield Health in the UK has created a 12-week rehabilitation programme to support COVID-19 patients in their recovery.

Blending physical therapy – including exercise – with mental health support, the programme is being piloted in partnership with Manchester University NHS Foundation Trust, with the trust having referred all patients involved in the pilot.

Following an initial online triage, conducted by a specially trained Nuffield Health physiotherapist, the programme involves a recovery plan for every participant, as well as personalised advice from a rehab specialist.

Dr Davina Deniszczyc, charity and medical director at Nuffield Health, said: "We know that some patients who have contracted COVID-19 are going to need specialist support during their rehabilitation.

"Evidence from previous epidemics, such as SARS and MERS, shows it can take years for some patients to recover.

"However, many COVID-19 patients are being discharged from hospital with no formal recovery plan. We believe this is likely to result in a longer recovery process and prolonged side-effects."

Others to introduce COVID recovery programmes as their facilities reopen are Serco Leisure and Life Leisure.

Serco Leisure has announced the roll-out of its Rebuild training programme, which aims to inform, educate, and prepare health club teams dealing with customers who have been affected by COVID-19 and are seeking guidance and support.

Rebuild is offered by training provider CAWS. It is one of three short courses – the others being called Rebound and Fortitude – which train people to deliver a range of interventions designed for a ‘continuum of needs’ from COVID-19 rehabilitation, to working with vulnerable individuals with chronic disease.

Life Leisure's COVID Recovery Pack has been created in partnership with the operator's exercise referral team.

Comprising a pedal exerciser, three levels of resistance band and information on recovery, the packs were dropped off at the homes of those in need, with each recipient teamed up with a Life Leisure referral coach.

Michelle Childs, health development manager at Life Leisure, said: "It's simple for instructors to deliver to patients, even in the case of a further lockdown."

• To read more about how the fitness industry is serving those with COVID-related rehabilitation needs, click here for Issue 2 2021 of HCM magazine.
RELATED STORIES
Budget leaves fitness industry with unanswered questions, says Huw Edwards


The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing to continue to fight for additional support, says Huw Edwards, CEO of ukactive.
FEATURE: COVID-19: On the road to recovery


The physical activity sector can step up as an essential service by helping people during their recovery from COVID-19. HCM takes a look at some emerging initiatives
FEATURE: Policy: Fitness to wellbeing


Muir Gray argues the industry needs a change of focus to optimise its potential
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS