Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Grassroots football campaigner calls for levy on agents’ fees
POSTED 03 Dec 2015 . BY Matthew Campelli
A 10 per cent levy would help improve grassroots facilities around the country, according to Saunders
The government and Football Association (FA) should work together to impose a levy on agents’ fees which would trickle down into grassroots football, according to campaigner Kenny Saunders.

Saunders, the founder of the Save Grassroots Football Campaign, said the £130m ($194m, €184m) spent by Premier League clubs on agents between October 2014 and September 2015 was “an absolute disgrace”, and that 10 per cent should be shaved off to improve grassroots facilities.

The money spent dwarfs the £12m ($17.9m, €17m) the Premier League has contributed annually to grassroots football charity The Football Foundation over the past three years. Under the agreement, the FA contributes £12m, while the Department of Culture, Media and Sport (DCMS) ploughs in a further £10m ($15m, €14.2m) per annum.

The proposed levy, said Saunders, would be a fair way of boosting the grassroots game as “every one of those players the agents have represented came through grassroots football”.

He said the money raised should go towards the implementation of 3G astroturf pitches around the country, which would allow “kids of play all-year round like they do in Germany and Holland”, and would benefit agents by fostering the next generation of footballer they can represent.

“A levy like that would mean that we could put £13m (US$19.4m, €18.4m) into football hubs around the country,” he told Sports Management. “That would be a start, and we can do the same again next year.”

Earlier this week, the Premier League released the figures which revealed that money spent on agents’ involvement in transfer deals had gone up by £15m (US$22.4m, €21.2m) – or 12.7 per cent – year-on-year, with a further £30.3m (US$45.3m, €42.9m) being spent in the lower leagues.

Liverpool FC topped the spending charts, with £14.3m ($21.4m, €20.2m) spent over the 12-month period, followed by Manchester United and Manchester City, who spent £13.9m ($20.8m, €19.7m) and £12.4m ($18.5m, €17.6m) respectively.

Championship clubs spent £26.1m ($39m, €36.9m), with Cardiff City FC contributing the highest amount – £2.8m (US$4.2m, €4m) – while League One and League Two clubs parted with a combined £4.2m (US$6.3m, €5.9m).

Saunders said it was “scandalous” that so much money was being spent on agents while “grassroots participation numbers have fallen, non-league clubs are folding and even Championship clubs like Bolton Wanderers FC are struggling”.

Earlier this year, the Premier League signed a broadcasting deal worth a total of £8.2bn (US$12.3bn, €11.6bn) over three seasons from 2016/17.
RELATED STORIES
  Pulse nets FA grassroots facilities contract


The Football Association (FA) has inked a 10-year deal with leisure and fitness provider Pulse to operate three new grassroots football facilities in Sheffield.
  FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
  FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
  FA to invest record £260m in grassroots football


The Football Association (FA) will invest a record £260m into grassroots football over the next four years – a £60m increase on the funding allotted for the previous four-year period.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Grassroots football campaigner calls for levy on agents’ fees
POSTED 03 Dec 2015 . BY Matthew Campelli
A 10 per cent levy would help improve grassroots facilities around the country, according to Saunders
The government and Football Association (FA) should work together to impose a levy on agents’ fees which would trickle down into grassroots football, according to campaigner Kenny Saunders.

Saunders, the founder of the Save Grassroots Football Campaign, said the £130m ($194m, €184m) spent by Premier League clubs on agents between October 2014 and September 2015 was “an absolute disgrace”, and that 10 per cent should be shaved off to improve grassroots facilities.

The money spent dwarfs the £12m ($17.9m, €17m) the Premier League has contributed annually to grassroots football charity The Football Foundation over the past three years. Under the agreement, the FA contributes £12m, while the Department of Culture, Media and Sport (DCMS) ploughs in a further £10m ($15m, €14.2m) per annum.

The proposed levy, said Saunders, would be a fair way of boosting the grassroots game as “every one of those players the agents have represented came through grassroots football”.

He said the money raised should go towards the implementation of 3G astroturf pitches around the country, which would allow “kids of play all-year round like they do in Germany and Holland”, and would benefit agents by fostering the next generation of footballer they can represent.

“A levy like that would mean that we could put £13m (US$19.4m, €18.4m) into football hubs around the country,” he told Sports Management. “That would be a start, and we can do the same again next year.”

Earlier this week, the Premier League released the figures which revealed that money spent on agents’ involvement in transfer deals had gone up by £15m (US$22.4m, €21.2m) – or 12.7 per cent – year-on-year, with a further £30.3m (US$45.3m, €42.9m) being spent in the lower leagues.

Liverpool FC topped the spending charts, with £14.3m ($21.4m, €20.2m) spent over the 12-month period, followed by Manchester United and Manchester City, who spent £13.9m ($20.8m, €19.7m) and £12.4m ($18.5m, €17.6m) respectively.

Championship clubs spent £26.1m ($39m, €36.9m), with Cardiff City FC contributing the highest amount – £2.8m (US$4.2m, €4m) – while League One and League Two clubs parted with a combined £4.2m (US$6.3m, €5.9m).

Saunders said it was “scandalous” that so much money was being spent on agents while “grassroots participation numbers have fallen, non-league clubs are folding and even Championship clubs like Bolton Wanderers FC are struggling”.

Earlier this year, the Premier League signed a broadcasting deal worth a total of £8.2bn (US$12.3bn, €11.6bn) over three seasons from 2016/17.
RELATED STORIES
Pulse nets FA grassroots facilities contract


The Football Association (FA) has inked a 10-year deal with leisure and fitness provider Pulse to operate three new grassroots football facilities in Sheffield.
FA refinances Wembley debt - savings to be invested in grassroots football


The Football Association (FA) has secured a refinancing deal for Wembley Stadium, which could result in the national governing body saving more than £10m a year in interest payments.
FA CEO Martin Glenn renews pledge to increase funding for artificial pitches


Football Association (FA) chief executive Martin Glenn has renewed the FA’s pledge to increase spending on grassroots football – and the number of artificial pitches.
FA to invest record £260m in grassroots football


The Football Association (FA) will invest a record £260m into grassroots football over the next four years – a £60m increase on the funding allotted for the previous four-year period.
MORE NEWS
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS